Not all sunshine and rainbows: exploring the dark side of AI in interactive marketing
Lauren I. Labrecque,
Priscilla Y. Peña,
Hillary Leonard
et al.
Abstract:PurposeThe surge of artificial intelligence (AI) applications and subsequent adoption by consumers and marketers has ignited substantial research exploring the benefits and opportunities of AI. Despite this, little attention has been given to its unintended negative consequences. In this paper, the authors examine both the practitioner and academic sides of ethical AI. In doing so, the authors conduct an extensive review of the AI literature to identify potential issues pertaining to three areas: individual co… Show more
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