Not All about the Money: The Role of Financial Information in Promoting Residential Rooftop Photovoltaics
David Boaz,
Ruslana Rachel Palatnik,
Ofira Ayalon
Abstract:This study investigates the role of financial information in shaping the intention to adopt (ITA) Residential Rooftop Photovoltaic (RPV) systems in Israel—a country with a surprisingly low RPV adoption rate given the high solar irradiance, and significant governmental support for RPV. We used an online survey of 899 respondents to examine how different presentations of RPV revenues impact both RPV deal comprehension and ITA. Our results align with existing literature on the roles of early technology adopters a… Show more
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