Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

Chen, Hung-Bin; Yeh, Shih-Shuo; Huan, Tzung‐Cheng

doi:10.1016/j.jbusres.2013.01.003

Cited by 206 publications

(168 citation statements)

References 19 publications

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“…Numerous academic studies have confirmed the influence of destination image on the decision-making process of visitors (Birgit, 2001;Beerli & Martin, 2004;Chen & Tsai, 2007;Chen et al, 2014). There is a general agreement among researchers that destination image should be interpreted through both cognitive evaluation and affective appraisals (Baloglu & Brinberg, 1997;Baloglu & McCleary, 1999;Beerli & Martin, 2004).…”

Section: Destination Imagementioning

confidence: 99%

“…Additionally, Niininen and Riley (2004) and Oppermann (2000) pointed out that establishing loyalty is beneficial, and even critical, to the marketing management of destinations. Apparently, both destination image and loyalty are valuable variables in the understanding of behavioral model of visitors (Qu, Kim, & Im, 2011;Chen, Yeh, & Huan, 2014). Therefore, this study examines the relationship between the destination image and destination loyalty of visitors to night markets.…”

Section: Introductionmentioning

confidence: 99%

“…The existing studies have indicated that image affects revisit intention/loyalty (Yoon & Uysal, 2005;Choi, Tkachenko, & Sil, 2011;Chen, Yeh, & Huan, 2014) and visitors' place attachment to a destination (Lee, 2001;Veasna, Wu, & Huang, 2013). In addition, place attachment has been shown as a major precedent of loyalty (Alexandris, Kouthouris, & Meligdis, 2006;Yüksel et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

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Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Chiang¹

2016

IJBM

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This study investigates destination image, place attachment (including place dependence and place identity), and destination loyalty among visitors to night markets. A total of 474 effective questionnaires were collected from visitors to the three well-known Tainan night markets in Taiwan. Confirmatory factor analysis and structural equation modeling were employed using Amos 18 for Windows. The empirical results showed that destination image has a significant direct effect on place dependence, place identity, and destination loyalty. Additionally, place identity is the antecedent that has an effect on destination loyalty. In the indirect effect, destination image mainly influenced destination loyalty through place identity. Practical implications and recommendations for further studies are also provided.

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Section: Destination Imagementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Chiang¹

2016

IJBM

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“…Therefore, the present study argues that the brand awareness attributes for nostalgia brands tend to focus on physical elements, such as color, size, shape, and nostalgia packaging. Nostalgia in brand awareness can help customers establish brand attitude and confidence (Chen et al, 2014). Finally, the present study combines nostalgic elements, brand awareness, and brand attitude as the variables, developing a research model ( Figure 1) and exploring the impact of nostalgia in brand awareness and brand attitude on consumers' purchase intention toward food products.…”

Section: Research Framework and Methodsmentioning

confidence: 96%

The Relationship between Nostalgic Emotion and Purchase Intention: Brand Awareness and Brand Attitude as Moderating Variables

Kuo¹,

Wang²

2017

Topics in Economics, Business and Management (EBM)

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The purpose of this paper is to explore the influence of nostalgic emotion, brand awareness, and brand attitude on purchase intention. Although previous literature has discussed nostalgic emotion more than visual communication and corporate marketing, it has only looked at the influence of nostalgia on consumer behavior, while ignoring the purchase intention generated by nostalgic brand factors. Therefore, the present study proposes a research model and questionnaire, and discusses the effect of brand awareness and attitude on the relationship between the nostalgic elements of food brands and purchase intention. The results show that there is a significant positive relationship between the purchase intention of consumers and nostalgic elements. Brand awareness and brand attitude have a significant positive moderating effect on the relationship between nostalgic elements and purchase intention. Finally, we discuss the implications of our findings.

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“…Moreover, brand nostalgia had a direct positive effect on brand attachment and separation distress. Additionally, Chen, Yeh and Huan (2014) analysed consumption intentions of customers of nostalgic-themed restaurants. In examining links between nostalgia and food consumption, Vignolles and Pichon (2014) suggested six themes of food nostalgia, i.e., childhood, yearning, substitute, homesickness, special occasions and rediscovery.…”

Section: Uncovering Nostalgic Consumers In the Retail Environmentmentioning

confidence: 99%

Understanding Nostalgic Consumers in a Retail Environment: A Review

Vojvodić¹

2017

Pressacademia

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Purpose -The role of nostalgia in the context of retailing is an intriguing area of research. However, previous research has mainly focused on consumer nostalgia in the context of product advertising. This paper aims to identify the main features of consumers' retail nostalgia and to determine a framework for classification and analysis. Methodology -The paper presents the results of an extensive review of the recent literature on the role of nostalgia in the retail context and consumer-related behaviour. Findings -Useful insigths for both retailers and marketers are provided in order to better understand the concept of consumer nostalgia and to enhance the overall retail experience of nostalgic consumers. Consequently, it helps target and capture the segment of nostalgic consumers more effectively. Conclusion -The paper summarizes the relevant retail-related research on consumer nostalgia and provides a framework for an improved understanding of nostalgic consumers in the retailing environment.

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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants

Cited by 206 publications

References 19 publications

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets

The Relationship between Nostalgic Emotion and Purchase Intention: Brand Awareness and Brand Attitude as Moderating Variables

Understanding Nostalgic Consumers in a Retail Environment: A Review

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