Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

Holbrook, Morris B.

doi:10.1086/209346

Cited by 556 publications

(491 citation statements)

References 11 publications

Supporting

Mentioning

392

Contrasting

Unclassified

Order By: Relevance

“…Longing for the past may induce strong relations with long established brands that are associated with the personal history of the consumer. However, Holbrook (1993) concluded that there was no relation between age and nostalgia proneness. Moreover, Lambert-Pandraud and Laurent (2010) found only a weak connection between nostalgia and preference for perfume brands.…”

Section: Study 2 Explaining Brand Relations For Older Consumersmentioning

confidence: 99%

See 1 more Smart Citation

Brand relations and life course: Why old consumers love their brands

Sikkel¹

2013

J Market Anal

View full text Add to dashboard Cite

Dirk Sikkelis a Statistician and Market Researcher. He has worked for different market research agencies and as a professor in methodology. During the last 12 years, he has specialized in marketing to older consumers. Currently, he is a Professor at the University of Amsterdam in the department of communication sciences and has his own company Sixtat.Correspondence: Dirk Sikkel, Sixtat, Schout van Eijklaan 98, Leidschendam, 2262 XV, The Netherlands E-mail: d.sikkel@sixtat.nl ABSTRACT The relationship between age and the importance of brand relation is investigated. In a first exploratory survey, this relation appeared to be U-shaped. Brand relations are relatively strong for both consumers under 30 and those over 60. In a second survey, a theory-based explanation is sought as to why the importance of brand relation increases with age over 50. The answer lies in a decreased tolerance of ambiguity, consistent with low cognitive-affective complexity. Given hedonic innovativeness and future time perspective, the relation between age and brand relation becomes stronger. The results imply that brands should communicate to older consumers: 'we have a long future together, our new products are attractive and we don't take you out of your comfort zone'.

show abstract

Section: Study 2 Explaining Brand Relations For Older Consumersmentioning

confidence: 99%

“…Moreover, Lambert-Pandraud and Laurent (2010) found only a weak connection between nostalgia and preference for perfume brands. The scale from Holbrook (1993) is included in the study.…”

Section: Study 2 Explaining Brand Relations For Older Consumersmentioning

confidence: 99%

Brand relations and life course: Why old consumers love their brands

Sikkel¹

2013

J Market Anal

View full text Add to dashboard Cite

show abstract

“…It has also been suggested that generating experiences does not necessarily require new tools , but better application of existing technology that intensifi es the experience that the consumers gain. The difference between a poor and a good use of these tools is that of relating to the consumer, instead of simply bombarding the senses ( Holbrook, 1993 ).…”

Section: Introductionmentioning

confidence: 99%

Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

Srinivasan

Srivastava²

2010

J Retail Leisure Property

View full text Add to dashboard Cite

The rapid pace of globalisation, increased competition and excessive brand clutter are changing the market landscape in retail and posing new challenges for marketers and customers alike. Coupled with economic slowdown, environmental crises and more discerning consumers, marketers are employing innovative strategies to address the changing consumer profi les. Marketers are building brands based on inputs, and aim to create experiences that shall be cherished forever. In today ' s global marketplace, it is all about feel, relate and act. This is driving the consumption and choice of brands. The human interface is becoming a critical component and is providing the necessary touchpoints for generating memorable experiences. This research article examines and analyses the aspects of experiential marketing, both from the marketer ' s as well as the consumer ' s point of view. This article further addresses the issue of how to create and implement experiences in retail segment, and explains a model that proposes a new way of looking at experiential marketing.

show abstract

“…Some of the evidence Devine presents in her account (e.g., quotes about remembering one's car and its registration number) explicitly exemplify more common forms of nostalgia (e.g., existential, esthetic, collective) (see Holbrook 1993;Schindler and Holbrook 2003;Goulding 1999b), but her brief reference to avoiding sanitization of the past directs us to the reflexive potential of nostalgia, a less visible aspect of the phenomenon. Nostalgia, as the existing literature also alludes to, can be rooted in people's deeper and sometimes 'episodic' and 'semiconscious ' (Polkinghorne 1988, in Brown andHumphreys 2002, 142) reflections on self and identity projects.…”

Section: Nostalgia and The Museummentioning

confidence: 99%

Nostalgia, reflexivity, and the narratives of self: reflections on Devine's “Removing the rough edges?”

Jafari

Taheri

2013

Consumption Markets & Culture

View full text Add to dashboard Cite

This version is available at https://strathprints.strath.ac.uk/38379/ Strathprints is designed to allow users to access the research output of the University of Strathclyde. Unless otherwise explicitly stated on the manuscript, Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Please check the manuscript for details of any other licences that may have been applied. You may not engage in further distribution of the material for any profitmaking activities or any commercial gain. You may freely distribute both the url (https://strathprints.strath.ac.uk/) and the content of this paper for research or private study, educational, or not-for-profit purposes without prior permission or charge.Any correspondence concerning this service should be sent to the Strathprints administrator: strathprints@strath.ac.ukThe Strathprints institutional repository (https://strathprints.strath.ac.uk) is a digital archive of University of Strathclyde research outputs. It has been developed to disseminate open access research outputs, expose data about those outputs, and enable the management and persistent access to Strathclyde's intellectual output. Abstract: This paper offers some theoretical insights on Devine's account of the Riverside Museum in Glasgow. It elaborates on three interrelated themes the authors have derived from Devine's report: 1) how historical representations arouse nostalgic sensations and sensibilities in museum visitors 2) the role of narratives in visitors' development of their nostalgic experiences 3) the importance of engagement to the creation of such nostalgic experiences. The paper contributes to the existing literature on nostalgia, experiential consumption, and the museum experience literature by establishing a relationship between nostalgia, reflexivity, and individuals' narratives of self in the conditions of (post/late/high) modernity.

show abstract

Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes

Cited by 556 publications

References 11 publications

Brand relations and life course: Why old consumers love their brands

Brand relations and life course: Why old consumers love their brands

Creating the futuristic retail experience through experiential marketing: Is it possible? An exploratory study

Nostalgia, reflexivity, and the narratives of self: reflections on Devine's “Removing the rough edges?”

Contact Info

Product

Resources

About