2020
DOI: 10.3390/su12010361
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Norwegian Firms’ Green and New Industry Strategies: A Dual Challenge

Abstract: Today, there is strong pressure for firms, in Norway and abroad, to adopt green or sustainable strategies. Furthermore, many Norwegian firms, directly or indirectly dependent on the dominating but declining petroleum sector, face a further challenge as they have to enter new industries in search of market opportunities. We address these dual challenges and study how green and new industry strategies are a function of firm- and regional-level characteristics. Multilevel analyses of Norwegian survey data show th… Show more

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Cited by 15 publications
(10 citation statements)
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“…Studies by Jakobsen and Lorentzen (2015) and Fitjar and Rodríguez-Pose (2020) have also shown that, at least in Norway, firms in rural areas collaborate extensively with extra-regional actors. Interestingly, they also show that rural locations are characterised by more innovation, including green innovation (Aarstad and Jakobsen, 2020), than has hitherto been acknowledged in the literature (Eder, 2019).…”
Section: Methods Data Sources and Backgroundmentioning
confidence: 88%
See 1 more Smart Citation
“…Studies by Jakobsen and Lorentzen (2015) and Fitjar and Rodríguez-Pose (2020) have also shown that, at least in Norway, firms in rural areas collaborate extensively with extra-regional actors. Interestingly, they also show that rural locations are characterised by more innovation, including green innovation (Aarstad and Jakobsen, 2020), than has hitherto been acknowledged in the literature (Eder, 2019).…”
Section: Methods Data Sources and Backgroundmentioning
confidence: 88%
“…Our thinking on these issues has been influenced by discussions of actors and agency, and how actions or interventions by individuals or groups can influence regional green path development (Jolly et al, 2020). From firms’ regional and sectoral perspectives, there are several obstacles to greener, more sustainable development (Aarstad and Jakobsen, 2020). This is related to both internal and external market competition, general market conditions and the need for short-term profits (Aslesen et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…From a social point of view, they are important for the improvement of the quality of life and creation of sustainable jobs [22,23]. They represent a source of justice and material security for politics.…”
Section: Processing and Implementation Of Projects (Business Plans)mentioning
confidence: 99%
“…Thus, the involvement of all organizational levels (strategic, tactical, and operational) and stakeholders is necessary for the implementation of a culture focused on sustainability [70].…”
Section: Proposed Theoretical Modelmentioning
confidence: 99%