Abstract:In this article, I discuss the geopolitical underpinnings of Russophone fans’ response to the Norwegian hit teen series Skam [Shame]. Starting from the wide-spread distribution of Skam through informal horizontal networks, my article highlights the context specificity of fan participation in meaning-making around global television. Employing multimodal discourse analysis to the social media platform VKontakte, I examine how Russophone audiences of global television imagine the country of origin of their object… Show more
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