Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads

Kim, Soojung; Lee, Joonghwa; Yoon, Doyle

doi:10.1080/08824096.2015.1089851

Cited by 44 publications

(36 citation statements)

References 24 publications

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“…The diffusion of innovation theory (3 articles) (see Eleboda & Majekodunmi, 2015;Lin, Li & Wu, 2015; Zhang & Peng, 2015) 8. Theory of reasoned action (3 articles) (see Kim, Lee & Yoon, 2015;Lee & Hong, 2016;Zhang & Mao, 2016) 9. Brackett and Carr's (2001) model of consumers' attitudes towards advertising (2 articles) -(see Gaber & Wright, 2014;Deraz, Awuah & Abraha, 2015a).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Deraz¹

2019

17th International Conference on E-Society 2019

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A consequence of the growing number of the studies concerning ads on social networking sites, and the failure to provide an in-depth analysis of that stream of research is the need to adopt systematic approaches to assess and aggregate research outcomes. This article presents an up-to-date review of peer-reviewed relevant articles to consumers' responses to advertisements on SNSs. It helps to identify 100 relevant studies published in the period 2009-2017 from different management and social science fields; including marketing, advertising, communication, social science, and relationship management. It reflects six predominate research trends; 1) Antecedents of acceptance or avoidance of ads 2) Consumers' perception and assessment of ads' value 3) consumers' attitude towards ads 4) Consumers' purchase intention 5) Consumers' referral mechanism, and 6) Benefits gained. Also, the topics researched and major results, year of publication, journal, theoretical framework, research method, sampling, and means of analysis were examined for each article. It helps to provide an objective summary of research evidence on the antecedents of consumers' responses to ads on social networking sites. It concludes by offering an agenda for future studies.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Deraz¹

2019

17th International Conference on E-Society 2019

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“…For instance, White, Hogg and Terry (2002) found that participants' behaviors would match their own personal attitudes more frequently when they received normative support for the attitude from a relevant reference group. Varnali and Toker (2015) found that subjective norms positively influenced the disclosure of stigmatizing information on Facebook, while Kim et al (2015) found that subjective norms influenced users' decisions to interact with social media advertisements. In a longitudinal study about alcohol and social media, references or displays of college students' alcohol use on Facebook was associated with their friends' alcohol consumption, attitude toward alcohol use, and own references to or displays of alcohol on Facebook (Gannon-Loew, Eickhoff, & Moreno, 2016).…”

Section: Perceived Social Norms About Participationmentioning

confidence: 99%

“…Research on the link between attitudes and intent to participate in online social campaigns is currently limited, but there is evidence that individuals show greater intent to participate in an online community that provides more interactive messages (Wise, Hamman, & Thorson, 2006). Related research also indicates that positive attitudes about Facebook Page Like Ads—ads that encourage users to click that they “like” them, share them, or comment on them—is strongly linked to intention to interact with them (Kim et al, 2015).…”

Section: Examining Predictors Of Facebook Pictivism and Its Perceivedmentioning

confidence: 99%

“…TRA has been applied in a wide variety of contexts to predict consumer behaviors such as coupon usage (Shimp & Kavas, 1984) and paying for renewable energy (Bang, Ellinger, Hadjimarcou, & Traichal, 2000). More recently, TRA has also been applied to online behaviors, such as sharing knowledge in virtual communities (Shu & Chuang, 2011), interacting with Facebook ads (Kim, Lee, & Yoon, 2015), and sharing one's location on Facebook (Chang & Chen, 2014). Thus, TRA is applied in this study given its ability to successfully predict behavioral intentions based on a user's attitudes and subjective norms regarding an online behavior.…”

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confidence: 99%

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Identifying the Predictors of Participation in Facebook Pictivism Campaigns

Oeldorf-Hirsch

McGloin

2017

Social Media + Society

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Several events in recent years have motivated Facebook users to change their profile pictures to raise awareness about an issue within their network (Cofff, Chapman, & Coffé, 2016). For instance, when the Human Rights Campaign urged people to change their profile photos to a pink equal sign in support of marriage equality in 2013, 120% more profile picture changes were made than usual (Bakshy, 2013). Then, within days of the US Supreme Court's ruling to legalize same-sex marriage in 2015, over 26 million Facebook users updated their profile photos with a rainbow flag in support (Dewey, 2015). In fact, recent research discovered that approximately 39% of all adults engage in political or civic activities on social networking sites, such as posting or commenting on political content, encouraging others to vote, and encouraging others to take action on political or social issues that are important to them (Smith, 2013). Changing one's profile picture on Facebook allows an individual to participate in online social campaigns that are often centered on a contemporary social issue or charitable cause. Such participation has been termed clicktivism, but this contemporary means of civic engagement has also been referred to as slacktivism, defined as a "low-risk, low-cost activity via social media whose purpose is to raise awareness, produce change, or grant satisfaction to the person engaged in the activity" (Rotman et al., 2011, p. 821). Some examples of this can be liking pages on Facebook, sharing videos online, or signing online petitions (Y.-H. Lee & Hsieh, 2013). While some research indicates that such public tokens of support do not lead to more substantial contributions to the cause (Kristofferson, White, & Peloza, 2014), others argue that even small symbols of support, such as changing one's Facebook profile photo, can spread awareness of issues in a network and lead to significant action (Cofff et al., 2016; Vie, 2014). In fact, individuals who frequently engage in

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“…The Theory of Reasoned Action explains that an individual's attitude toward a behavior could affect intentions toward that behavior, which will eventually affect the target behavior (Fishbein & Ajzen, 2011). A person who has a more positive attitude and higher subjective norms (SN) regarding an action is more likely to show stronger intent to carry out that behavior (Kim, Lee, & Yoon, 2015). Fishbein and Ajzen (1975), conceptualized SN as an individual's perception that the most important people to that individual think he or she should or should not perform a behavior.…”

Section: Introductionmentioning

confidence: 99%

Intention to Use Social Networking Sites among Malaysian Chinese Older Adults

Ooi¹,

Siah²,

Low³

2020

Makara Hubs-Asia

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Research has shown that social networking sites (SNS), such as Facebook and WhatsApp, make it more convenient for older adults to bond with friends and family. However, despite such benefits, studies also found few older adults use SNS, and even fewer older adults use SNS in less developed nations. Therefore, it is important to identify factors that can influence intention to use SNS in older adults, especially among the Malaysian Chinese population, as they will face an aging society earlier than other ethnic groups in Malaysia. This study used the Technology Acceptance Model and Reasoned Action Approach to examine whether factors such as perceived ease of use, perceived usefulness, selfefficacy, and subjective norms, are significant predictors of intention to use SNS among Malaysian Chinese older adults. Purposive and snowball sampling methods were used to recruit 288 Malaysian Chinese adults aged 60 and above to participate in this survey. Multiple regression was used to analyze the data. Results showed that subjective norms played the most important role in intention to use SNS among Malaysian Chinese older adults. These findings can provide insight for program managers and policymakers when promoting SNS use among older adults.

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Norms in Social Media: The Application of Theory of Reasoned Action and Personal Norms in Predicting Interactions With Facebook Page Like Ads

Cited by 44 publications

References 24 publications

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Consumers' Responses to Ads on Social Networking Sites: A Systematic Literature Review (Slr)

Identifying the Predictors of Participation in Facebook Pictivism Campaigns

Intention to Use Social Networking Sites among Malaysian Chinese Older Adults

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