“…In many cases, no empirical market shares are available but only observed total sales of stores or locations, T j . Thus, many studies focus the model fitting by nonlinear optimization algorithms based on empirical total values (Baecker-Neuchl and Wagenseil, 2015;De Beule et al, 2014;Güssefeldt, 2002;Marinov and Czamanski, 2012;Orpana and Lampinen, 2003;Klein, 1988;Yingru and Lin, 2012). In the following, a new optimization algorithm of this type is introduced which is based on the idea of the local optimization of attraction approach by Güssefeldt (2002) (which is the only one with an explicit theoretical fundament) and features of other mentioned procedures.…”