2014
DOI: 10.2298/theo1404025d
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Normative and descriptive theories of decision making under risk

Abstract: Pristupi procesu donošenja odluka su obično normativni ili deskriptivni. U ovom radu biće ukratko predstavljen istorijski razvoj teorije odlučivanja. Počećemo od pojma korisnosti koji je prvi uveo Bernuli, a zatim preći na osnovne pojmove fon Nojmanove i Morgenšternove normativne teorije očekivane korisnosti (uključujući i osnovne aksiome racionalnosti). Nakon toga biće prikazana deskriptivna teorija izgleda Kanemana i Tverskog, a koja se navodi kao kritika teorije očekivane korisnosti. Uporedićemo ove dve teo… Show more

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Cited by 4 publications
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“…Specifically, this descriptive model of decision making predicts that people's decisions are systematically dependent not upon real values and probabilities but rather upon subjective estimations of both. It postulates that a decision-maker estimates the (given, objective) value of any offered option, comparing it to their own reference point, thus estimating whether he losses or wins by making that specific choice (Damnjanović and Janković 2014).…”
Section: Previous Research On Referendamentioning
confidence: 99%
“…Specifically, this descriptive model of decision making predicts that people's decisions are systematically dependent not upon real values and probabilities but rather upon subjective estimations of both. It postulates that a decision-maker estimates the (given, objective) value of any offered option, comparing it to their own reference point, thus estimating whether he losses or wins by making that specific choice (Damnjanović and Janković 2014).…”
Section: Previous Research On Referendamentioning
confidence: 99%