2022
DOI: 10.1177/23197145221125339
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Nonprofits’ Marketing Challenges and Opportunities After the COVID-19 Era

Abstract: We aim to highlight the challenges for nonprofits marketing considering the economic slowdown and service failure due the COVID-19 pandemic. This conceptual study addresses how the lack of understanding of digital technologies among nonprofit organizations (NPOs) has further aggravated the situation, raising concerns about their survival. At the same time, the crisis always provides an opportunity to innovate, and the same is debated in this article. The NPOs that have shown reluctance towards digital technolo… Show more

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Cited by 5 publications
(4 citation statements)
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“…NPOs are often confronted with the insufficient funds required to carry out activities and accomplish their mission statements and this represent one of the greatest problems facing NPOs today (Vaceková 2013;Kumar et al 2022). Hence, NPOs need to focus special attention on fundraising activities and develop fundraising strategies that will ensure long-term benefits and stability for their organizations.…”
Section: Overview Of Previous Studiesmentioning
confidence: 99%
“…NPOs are often confronted with the insufficient funds required to carry out activities and accomplish their mission statements and this represent one of the greatest problems facing NPOs today (Vaceková 2013;Kumar et al 2022). Hence, NPOs need to focus special attention on fundraising activities and develop fundraising strategies that will ensure long-term benefits and stability for their organizations.…”
Section: Overview Of Previous Studiesmentioning
confidence: 99%
“…This type of rapid transformation did not come as easily for smaller organizations in surrounding communities, such as local nonprofits, schools, and businesses. While the CARES Act and other emergency initiatives made government funding available (NCON, 2022), many community organizations struggled to meet the challenges brought on by the pandemic (CAF America, 2020; Johnson et al, 2021;Kumar et al, 2022;Ng & Manzelli, 2020). For scholars and practitioners in the university-community engagement field, this context raised both unprecedented challenges and unexpected opportunities to strengthen community connections and engage in collaborative public problem solving (Ohmer et al, 2022).…”
Section: University-community Engagement From a Distancementioning
confidence: 99%
“…In the healthcare sector, a whopping 85% of waste is regarded as non-hazardous, whereas a smaller yet significant portion, comprising 15%, raises alarms due to its potentially infectious, chemically reactive, or radioactive characteristics, as highlighted by Torkayesh et al (2021). This latter category of waste has the potential to transmit diseases to patients, healthcare workers and the wider community (Das et al, 2021;Kumar et al, 2022). For instance, healthcare sharps such as needles, if improperly disposed of, can pose a significant threat to those who come into contact with them (Alon et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…(2021). This latter category of waste has the potential to transmit diseases to patients, healthcare workers and the wider community (Das et al ., 2021; Kumar et al ., 2022). For instance, healthcare sharps such as needles, if improperly disposed of, can pose a significant threat to those who come into contact with them (Alon et al ., 2020).…”
Section: Introductionmentioning
confidence: 99%