“…Emotional support in the context of running a business, usually provided by a spouse, parents or children, which includes legitimizing the founding of the business in the first place (Malach-Pines and Schwartz, 2008;Sa'ar, 2007;Shabbir and Gregorio, 1996). In ultra-religious groups such social legitimacy is crucial, as starting a business is may be seen as a deviation of the woman's traditional role (Nwankwo and Gbadamosi, 2013), for example micro-enterprises in the context of the Amish community (Smith et al, 1997). Culture and religion can affect the legitimacy of entrepreneurship, and at times view it negatively, for instance in terms of being unnatural and unholy, or alternately as a means of giving charity or leading the community, thus affecting the chances of a woman becoming an entrepreneur (Dana, 2009;Kurtulmus and Warner, 2016).…”