We present the first computation of the thermodynamic properties of the complex su(3) Toda theory. This is possible thanks to a new string hypothesis, which involves bound states that are non self-conjugate solutions of the Bethe equations. Our method provides equivalently the solution of the su(3) generalization of the XXZ chain. In the repulsive regime, we confirm that the scattering theory proposed over the past few years -made only of solitons with non diagonal S matrices -is complete. But we show that unitarity does not follow, contrary to early claims, eigenvalues of the monodromy matrix not being pure phases. In the attractive regime, we find that the proposed minimal solution of the bootstrap equations is actually far from being complete. We discuss some simple values of the couplings, where, instead of the few conjectured breathers, a very complex structure (involving E6, or two E8) of bound states is necessary to close the bootstrap. Formal developments, as well as practical applications, would largely benefit from an extension of these results to the case of other Lie algebras, in particular su(n). The situation here is somewhat embarrassing, however. Although the pillars of the su(2) case -the XXZ chain and the associated sine-Gordon model -have been under control for a long time, even the simplest su(3) case is only very partially understood.One of the difficulties here -and, from the field theory point of view, one of the most interesting issues at stakehas to do with unitarity. Indeed, the simplest integrable generalizations of the sine-Gordon model are the complex 1 affine su(n) Toda theories defined by the Lagrangian:1 Real Toda theories involve entirely different issues. For a recent review see [5].where λ > 0, α 1 , . . . , α n−1 form the root system of the classical lie algebra a n−1 , α 0 = − n−1 j=1 α j is the negative of the longest root. The conformal weights of the perturbing operator in (1) are ∆ =∆ = β 2 4π . In the following, we shall parameterize ∆ = t−1 t . The theory described by (1) is obviously non unitary at the classical level. The fascinating possibility was raised [6,7] that it could nevertheless describe a unitary field theory in a sufficiently strong quantum regime. This possibility was ruled out in the interesting paper [8], and we confirm and extend their observations here.From a practical point of view, unitarity is not such a key issue. In fact, the most interesting applications of complex Toda theories are potentially found in disordered systems of statistical mechanics, where Toda theories based on superalgebras naturally seem to appear [9,10], leading most likely to even stronger violations of unitarity. More crucial then are the questions of completeness of the bootstrap, the physical meaning of the bound states, and the calculation of physical quantities.The main progress in the study of complex Toda theories have been based on non perturbative S matrix analysis, following the pioneering work of [6]. One of the difficulties in this approach for su(n) is the appeara...