Non-Traditional Schemes Approach For Public Market Access Of End-Of-Life Treatments In Mexican Health Care System

Abstract

including the product indication registered at the Thai Food and Drug Administration. RESULTS: Disease awareness activities were found 47 times in various media, of which 48.9% were on the internet, 46.8% in magazines, and 4.3% in television programs. The main agents of information dissemination were government-affiliated organizations (36.7%), medical associations (19.1%), private hospitals (12.8%), and the pharmaceutical industry (10.7%), however, 14.9% was unidentifiable regarding its origin. The most common pattern of presentation was in review or editorial articles and the "fearing appeal" was the most typical presentation (59.6%). Nevertheless, 10.6% of the presented data were scientifically incorrect according to the evidence-based and claimed data. On websites, there was a connection between the sponsoring drug companies of the disease awareness activities through the branded logo, the theme color of the website, and the product packaging that matched with the specific number the HPV strands. Moreover, the hotline contact numbers, which were sponsored by the pharmaceutical industry, were also available on the websites and magazines for consumers to learn more about cervical cancer. CONCLUSIONS: Disease awareness activities are commonly found in Thailand and may pose some due concern regarding the misleading claims in the mass media.