Non-Korean consumers’ preferences on Korean popular music: A two-country study

Abstract

This research employs a mix of theoretical and data-driven approaches to understand how Korean pop music (KPop) consumption, despite physical and social barriers, is currently at unprecedented levels. The stimulus-organism-response (S-O-R) model was used as a basis to examine factors regarding influencing KPop’s popularity on non-Koreans, focusing on production and consumer-based factors inducing their attitudes and preferences. Data gathered from 951 Taiwanese and 949 Philippine survey respondents were analyzed through structural equation modeling (SEM), in which 13 of the hypothesized 16 direct, mediating, and moderating relationships were supported. This research demonstrates how, through appropriate theoretical lenses supported by empirically tested data, production-based factors of visual and audio components can sway favorable attitudes and preferences under customer-based contextual factors, including peer pressure, self-efficacy, and media. This guides producers to appreciate cultural nuances affecting KPop’s global popularity, and the importance of deciding the product mix strategies best suited for different markets.

Influence of Digital Media Advertisements of KPOP Industry on Selected Young Adults in Manila, Philippines

“…On the other hand, almost all the respondents are single as they are still at the college level or lower. This strengthens the study by Ryu et al (2020) that the young people mostly reached the considerable impact and influence of Kpop, Gen Z, aging 10-25 years old that consolidate with the study that the people who are aware of Kpop most likely consist of unmarried people. According to Babicka-Wirkus et al ( 2021), students at the college level take part in most media consumption since they are at the right age to understand things and make it a way to cope with stress.…”

Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

“…It has been also noted that music is a significant factor in the decision-making process of a person in choosing a destination (Oh et al, 2015). Music, in particular, is an influential tool in unifying global demography (Ryu et al, 2020). If treated as a brand, music tends to create emotional bonds (Decrop & Derbaix, 2014;Saboo et al, 2016).…”

Queering Gender Boundaries and Redoing Heteroamorous Desire: Youth Scenes As a Social Field for (Re-)Negotiating Gender Arrangements and Sexuality

“…The K-pop scene is characterized by the narrative of a happy life, thanks to happy music, the legitimacy of heteroamorous desire of idols (stars of the scene) and a romanticization of the Korean (popular) culture. To date, the K-pop phenomenon has often been explored under the distinctive label of the Hallyu wave, for example, how it is a global phenomenon and how local practices emerge (Ryu et al, 2020). The term ‘Hallyu’ describes the worldwide increasing popularity of South Korean popular culture (such as TV dramas, movies, fashion and music) that has persisted since the 1990s.…”