Background: Universities face challenges in the current dynamic higher education sector. As a result, university managers have to contend with finding ways that will help increase revenue to enable adequate provision of the core services covering teaching and learning, research and publishing, community engagement and promotion of beneficial partnerships. This calls for developing strategic plans by employing strategic thinking skills. The University of Zambia has not been meeting the targets in all its previous strategic plans in the period 2008-2022 as expected. The aim of this paper is to characterise strategic thinking with a view of rendering an explanatory understanding of strategic planning actors in the University of Zambia from their point of view. Methods: This paper is part of a larger qualitative case study which examined the applicability of strategic thinking at the University of Zambia from a sample of 175 participants. However, 26 strategic planning actors were enlisted as participants for this qualitative paper using criterion i type of sampling.