Abstract:This paper examines how Chinese restaurants use the message of “No MSG” as a response to the perceived risk of the flavouring agent monosodium glutamate in Chinese cuisine. Using risk communication theory, and treating MSG as material, this paper will investigate how MSG becomes a synecdoche for Chinese food and perpetuates a fear of Chinese culture in Canada. As MSG is scientized as a “risk factor” instead of a flavouring agent, Chinese restaurants respond by messaging “No MSG” as a response to this perceived… Show more
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