2009
DOI: 10.1136/jech.2008.077099
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No increase in HIV or sexually transmissible infection testing following a social marketing campaign among men who have sex with men

Abstract: Based on a range of indicators there was no evidence that the campaign increased HIV/STI testing. These findings highlight the importance of evaluating public health campaigns to assess their impact to ensure that they are modified if no impact is identified.

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Cited by 30 publications
(58 citation statements)
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References 11 publications
(9 reference statements)
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“…sets out the interventions evaluated and the findings of the studies. We have divided the interventions into four categories: (1) offering different types of test or testing protocols in outreach settings;17–19 (2) peer education or recruitment programmes, including intensive residential programmes24 and community-based programmes;20 22 25 (3) community-based media campaigns26 27 and web-based educational interventions;28 and (4) changes to the way in which services are delivered in STI clinics, including the introduction of opting-out schemes29 30 and the implementation of guidelines recommending regular screening 31…”
Section: Resultsmentioning
confidence: 99%
“…sets out the interventions evaluated and the findings of the studies. We have divided the interventions into four categories: (1) offering different types of test or testing protocols in outreach settings;17–19 (2) peer education or recruitment programmes, including intensive residential programmes24 and community-based programmes;20 22 25 (3) community-based media campaigns26 27 and web-based educational interventions;28 and (4) changes to the way in which services are delivered in STI clinics, including the introduction of opting-out schemes29 30 and the implementation of guidelines recommending regular screening 31…”
Section: Resultsmentioning
confidence: 99%
“…Specific measures of behavioural discrimination have been developed for assessing the effectiveness of some public health campaigns revealing those interventions that are effective (Evans, Price & Blahut, 2005) and ineffective (Guy et al 2009). In these cases, however, the range of behaviours that were targeted for change (e.g.…”
Section: Introductionmentioning
confidence: 99%
“…Some clinics use prompts in patient information systems to remind clinicians to offer STI testing to GBM, while others have set up short message service (SMS) appointment reminders for patients 8 12. Evaluation showed the Check-It-Out campaign did not alter STI testing rates in Melbourne during 2004–2006 10. By contrast, the WhyTest and Drama Down Under campaigns achieved high levels of awareness,9 11 and significant increases were observed in the number of STI tests performed by clinics and the proportions of GBM reporting any STI testing 9 13…”
Section: Introductionmentioning
confidence: 99%
“…In particular, we assessed the range of tests performed using specimens from different anatomical sites. Previous research has typically focused on men reporting any STI test,9 10 13 but HIV and STI testing guidelines emphasise the need to concurrently test for multiple blood-borne viruses and STIs 4. We anticipated that comprehensive testing has become more common over time and would be associated with an increased rate of STI diagnosis 9 13 16 20.…”
Section: Introductionmentioning
confidence: 99%