Catalytic direct dehydrogenation of methanol to formaldehyde was carried out over Ag-SiO 2 -MgO-Al 2 O 3 catalysts prepared by sol-gel method. The optimal preparation mass fractions were determined as 8.3% MgO, 16.5% Al 2 O 3 and 20% silver loading. Using this optimum catalyst, excellent activity and selectivity were obtained. The conversion of methanol and the selectivity to formaldehyde both reached 100%, which were much higher than other previously reported silver supported catalysts. Based on combined characterizations, such as X-ray diffraction (XRD), scanning electronic microscopy (SEM), diffuse reflectance ultraviolet-visible spectroscopy (UV-Vis, DRS), nitrogen adsorption at low temperature, temperature programmed desorption of ammonia (NH 3 -TPD), desorption of CO 2 (CO 2 -TPD), etc., the correlation of the catalytic performance to the structural properties of the Ag-SiO 2 -MgO-Al 2 O 3 catalyst was discussed in detail. This perfect catalytic performance in the direct dehydrogenation of methanol to formaldehyde without any side-products is attributed to its unique flower-like structure with a surface area less than 1 m 2 /g, and the strong interactions between neutralized support and the nano-sized Ag particles as active centers.