The influence of the air cooling flow rate and current density on the temperature, voltage and power density is a challenging issue for air-cooled, open cathode fuel cells. Electro-thermal maps have been generated using large datasets (530 experimental points) to characterise these correlations, which reveal that the amount of cooling, alongside with the load, directly affect the cell temperature. This work uses the design of experiment (DoE) approach to tackle two challenges. Firstly, an S-optimal design plan is used to reduce the number of experiments from 530 to 555 to determine the peak power density in Design of experiments to generate a fuel cell 119 an electro-thermal map. Secondly, the design of experiment approach is used to determine the fastest way to reach the highest power density, yet limiting acute temperature gradients, via three intermediate steps of current density and air cooling rate.Reference to this paper should be made as follows: Meyer, Q., Rasha, L., Koegeler, H-M., Foster, S., Adcock, P., Shearing, P.R. and Brett, D.J.L. (2018) 'Design of experiments to generate a fuel cell electro-thermal performance map and optimise transitional pathways', Int. He has teaching experience in several technical universities in engine and component design and design of experiments.Simon Foster is the Head of Fuel Cell Research and Development. He leads the PEM stack development team at Intelligent Energy. His key responsibilities include the development of high power stacks in the power range to 80kW. His areas of development include improvements in the design of the GDL/flow field interaction and the management of water within the stack. His PhD was in the area of electrode development for PEM fuel cells.