Nike, Colin Kaepernick, and the politicization of sports: Examining perceived organizational motives and public responses

Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?

“…The term conformity gap refers to the values incongruence between public expectations and a corporation's performance (Kim et al, 2020;Reichart, 2003;Rokeach, 1973). Dowling and others describe legitimacy as a "congruence between the social values associated with or implied by organizational activities and the norms of acceptable behavior in a larger social system" (Dowling & Pfeffer, 1975;Meyer & Scott, 1983).…”

“…Hearit (1995) identifies two criteria in particular as being broadly influential on public attitudes toward corporate activity, despite the heterogeneity of public beliefs and opinions: perceptions of "competence" and of "responsible operation" are widely seen as legitimatizing. Nevertheless, the congruity or otherwise between individual values and a company's position on a particular issue profoundly affects the impact of CSA initiatives on attitudes toward the company and on willingness to patronize it (Dodd & Supa, 2015;Kim et al, 2020).…”

A theory of corporate responsibility to race (CRR): communication and racial justice in public relations

“…The growing trend of corporations communicating about social justice issues such as race (see Ciszek & Logan, 2018;Edelman, 2020;Hoffmann, Nyborg, Averhoff, & Olesen, 2020;Kim, Overton, Bhalla, & Li, 2020;Logan, 2016Logan, , 2019Novak & Richmond, 2019;Wilcox, 2019;Zheng, 2020) means that there is an array of opportunities to explore the corporate responsibility to race theoretical framework. The opportunities to engage in CRR research are aided by the fact that CRR can be proactive or reactive, can be directed to internal and external publics, and can potentially take various forms.…”

Markaların Sosyal Aracılı Krizlerle Mücadelesinde Yeni Yaklaşımlar : Fairy Krizi Örneği

“…Büyük tepki çeken bu protestoya karşı insanlar Twitter'da #JustBurnIt (Sadece Yak) etiketi ile markaya tepki göstermiş ve Nike ürünlerini yaktıkları fotoğrafları bu etiket ile paylaşmışlardır (HaberTürk, 5 Eylül 2018). Marka bu boykot esnasında geri çekilmeyerek yanıt vermeyi tercih etmiş ve yüzde üç değer kaybına uğramasına rağmen uzun vadede sosyal dinlemeyi etkin kullanması sayesinde krizden başarıyla çıkan markalar arasında yer almayı başarmıştır (Kim, Overton, Bhalla ve Li, 2019). Hedef kitlenin tepkisi karşısında doğru iletişim taktiklerini tercih eden markaların daha kolay bu süreçleri yönetebildikleri gözlemlenmektedir.…”