Nigerian newspaper coverage and media audiences’ opinions on the major candidates in the 2016 US presidential elections

Ukonu, Michael O.; Ugwuoke, Joel C.; Ifeanyichukwu, Jude C.

doi:10.1080/13216597.2020.1793796

Cited by 1 publication

(3 citation statements)

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“…The research of Ukonu et al (2020) also supported the idea that even though Hall's (1973) audience reception theory is largely applied in qualitative research, it can still provide insights into quantitative research. As this research delves into whether American audiences accept characters' narratives in Chinese documentaries, Hall's study will help this study explain how American audiences evaluated characters' personality attributes and how their evaluations differed from Chinese audiences.…”

Section: Audience Engagementmentioning

confidence: 70%

“…As active viewers, audience members compare the screening message to their existing knowledge base to produce meaningful interpretations; in the critical dimension, audiences produce oppositional readings out of the media producer's intended meaning (Roscoe et al, 1995). Some scholars have tested these ideas with empirical research methods (Azeez, 2010;Ukonu et al, 2020). Azeez (2010) studied how Nigerians interpret the representations of women in Nigerian films: whether, for example, individuals with different religions, ethnicities, or educational backgrounds express different interpretations.…”

Section: Audience Engagementmentioning

confidence: 99%

“…Based on audience reception theory, Ukonu et al (2020) delved into how international news shapes Nigerian readers' opinions on major political candidates in the United States. By utilizing the quantitative method, the researchers concluded that readers' opinions are strongly related to their age, region, and religious affiliation.…”

Section: Audience Engagementmentioning

confidence: 99%

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Audience perceptions of female characters in Chinese documentaries

Zhang¹

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Media companies are more aware today than ever before of the impact of visual products. How audiences cognitively and emotionally connect with documentary content has become an area worth studying. With scholars' perspectives moving from passive audience exposure to active audience reception, this study hoped to bring insights into how audiences emotionally and cognitively relate to female characters. Using two Chinese independent documentaries, Still Tomorrow and Small Talk, the study employs a between-subjects factorial experimental design to examine audiences' perceptions of female characters. The purpose of this research is to examine audience perceptions within a crosscultural context, as the researcher compared audience perceptions of female characters based on the audience members' cultural backgrounds. This study supports that the documentary viewing experience evokes audiences' concerns about gender equality issues. Building on the theoretical concept of identification, the study finds that empathizing with media characters could increase audiences' awareness of gender issues portrayed in the documentary. From a pragmatic perceptive, the researcher provided some insights for media producers and documentary filmmakers in terms of documentary character construction and documentary narratives, with a comparison between two characters' narratives.

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Section: Audience Engagementmentioning

confidence: 70%

Section: Audience Engagementmentioning

confidence: 99%