Abstract:Spatial models of vote choice predict that valence factors like candidate quality matter less to voters as differences between policy platforms increase. However, this and related claims are hard to test because it is difficult to measure candidate quality. I construct a measure of candidate quality differences using over 23,000 endorsements from newspapers around the United States. I estimate candidate quality differences in elections between 1950-2020 to evaluate the effects of quality on election outcomes. … Show more
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