Newspaper Content Analysis of 2012-2015 Ombaste Ethnic Conflict in Nasarawa State: A Framing Theory Perspective

Garba, Shaibu Bala; Msughter, Aondover Eric

doi:10.33258/konfrontasi2.v10i2.273

Cited by 2 publications

(1 citation statement)

References 5 publications

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“…As a result of the popularity and adoption of this new form of communication, marketers are using digital advertising to reach their target audience. During the past few decades, digital media advertising has made it incredibly simple to increase brand awareness among customers [3] .…”

Section: Introductionmentioning

confidence: 99%

Understanding advertising in the era of social media

Vitalis,

Onyejelem,

Okuneye

2024

Infor. Syst. Smart. City

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The late 1990s saw the rise of social media, which changed how people consumed and disseminated information. Youth find social networking sites to be quite appealing and popular, and they frequently spend a lot of time using the platforms’ communication affordances. Since McLuhan contended in the 20th century that technologies aid in extending human capacity, media technologies have been seen as empowering and freeing. In the media and communication sectors, technologies have made it easier for humans to manipulate mechanical and electrical processes. This study employs secondary data in this context, having researched pertinent literature, papers, and assessed them in the direction of the existing literature in order to probe the topic of inquiry. The majority of the information in the study comes from secondary sources, which provided concrete sources of insight into the analysis. These sources included pertinent texts, journals, government publications, historical documents, and the Internet. The technique was applied to assess other published works. The approach aids in verifying the validity of such results from earlier research. The paper’s analysis of the literature led to the conclusion that, despite its challenges, social media advertising can reach a wider audience than traditional media. Social media sites such as WhatsApp, Facebook, YouTube, and others allow advertisers to reach a large number of potential customers at a lower cost, 24/7. This study indicates that companies that prioritize improving their brand image will find ways to do it by having advertising explore the various online channels.

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Section: Introductionmentioning

confidence: 99%

Understanding advertising in the era of social media

Vitalis,

Onyejelem,

Okuneye

2024

Infor. Syst. Smart. City

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Framing Theory Perspective of Identity and Narratives of Conflict in Nigerian Media

Msughter,

Garba,

Rabiu

2023

IJMCJ

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The first casualty in any conflict situation is often the nature of communication among the conflict actors. Perhaps, that is why conflict is commonly referred to as “breakdown in communication.” In this direction, this study examines framing theory perspectives of identity and narratives of conflict in Nigeria media. Conflict is naturally attractive and a source of news for the media. It is “the bread and butter” of journalism. Since independence in 1960, Nigeria has suffered some of the most obstinate conflicts, most of them constructed from differences in religious and ethnic identities. Religious and ethnic nationalism has led to conflicts about control of state power, unequal allocation of resources, economic decline, and religious clashes. In this context, the media have an important role to play in promoting honest, accurate, and timely information about the issues that will reduce tension, create the conditions for equitable development and reduce the level of ignorance and fear that contribute to misunderstanding and hostility in society. This presumption confers on the media the ability to either escalate or de-escalate conflict situations. This study, therefore, focuses on identity and media narratives of conflict, triangle and levels of conflict analysis, manifest and latent conflict management, including the role of the media in managing and resolving conflict.

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Newspaper Content Analysis of 2012-2015 Ombaste Ethnic Conflict in Nasarawa State: A Framing Theory Perspective

Cited by 2 publications

References 5 publications

Understanding advertising in the era of social media

Understanding advertising in the era of social media

Framing Theory Perspective of Identity and Narratives of Conflict in Nigerian Media

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