News Media Representations: Audience Perceptions of News Frames About Latinxs and Hispanics

Abstract

This study includes a survey of 1,077 participants to explore the audiences’ perceptions of news representations about the largest minoritized group in the United States: Latinxs and Hispanics. The findings suggest that news exposure, age, ethnicity, education, and income are significant variables for the public to perceive more positive portrayals of Latinxs/Hispanics. Also, some negative stereotypical interpretations of Latinx/Hispanic news frames continue to be pervasive. The results point to the need for updated theoretical approaches focused on the role of media in the minoritization process of ethnoracial populations.