“…This should prevent the tobacco industry from using packaging to promote their products, which should reduce the attractiveness and appeal of tobacco [Freeman, Chapman & Rimmer, 2008;Wakefield, Hayes, Durkin & Borland, 2013]. New Zealand plans to be the second country to implement this strategy, but is waiting to see what the verdict is of the court case the tobacco industry brought against the Australian government [Hefler, 2013;Sweet, 2013].…”