A series of twelve tripodal push-pull molecules with central triphenylamine donor and peripheral cyano substituted acceptors has been prepared. These molecules possess systematically altered π-linker as well as cyano acceptors. Based on the experimental properties measured by differential scanning calorimetry, electrochemistry, one and two photon absorption/emission spectra, supported by the DFT calculations, thorough structureproperty relationships were elucidated.Scheme 1 Modification of the TPA core leading to precursors 13-16Scheme 2 Structure and selected synthesis of cyano-substituted acceptor moieties 23-33Scheme 3 Combination of A-and D-parts leading to tripodal push-pull molecules 1-12