1979
DOI: 10.1177/107769907905600311
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New U.S. Supreme Court Philosophy on Advertising Faces Opposition

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“…Free-speech scholarship on the Supreme Court’s flurry of cases beginning in the 1970s that expanded First Amendment protections for commercial speech and went on to establish the parameters of those protections showed how unexpected future developments at the court can be. A review of the early cases in that body of jurisprudence—after Virginia Pharmacy Board v. Virginia Consumer Council in 1976 but before Central Hudson Gas & Electric Corp. v. Public Service Commission in 1980, the landmark rulings that would become the respective advertiser and consumer cornerstones of the commercial-speech doctrine—concluded they conflicted with broader interests favoring protection of consumers (Trauth & Huffman, 1979). A 1990 article—arguing that then-recent commercial-speech rulings had made it more likely that truthful advertising of lawful products like tobacco and alcohol would receive less First Amendment protection—similarly was published without the benefit of knowing a series of later rulings would hold exactly the opposite (Hovland & Taylor, 1990).…”
Section: Free Speechmentioning
confidence: 99%
“…Free-speech scholarship on the Supreme Court’s flurry of cases beginning in the 1970s that expanded First Amendment protections for commercial speech and went on to establish the parameters of those protections showed how unexpected future developments at the court can be. A review of the early cases in that body of jurisprudence—after Virginia Pharmacy Board v. Virginia Consumer Council in 1976 but before Central Hudson Gas & Electric Corp. v. Public Service Commission in 1980, the landmark rulings that would become the respective advertiser and consumer cornerstones of the commercial-speech doctrine—concluded they conflicted with broader interests favoring protection of consumers (Trauth & Huffman, 1979). A 1990 article—arguing that then-recent commercial-speech rulings had made it more likely that truthful advertising of lawful products like tobacco and alcohol would receive less First Amendment protection—similarly was published without the benefit of knowing a series of later rulings would hold exactly the opposite (Hovland & Taylor, 1990).…”
Section: Free Speechmentioning
confidence: 99%
“…(For various perspectives and discussions of past court decisions in this area, see: Francois, 1978, andHeller, 1978-79. ) A few feel that the Supreme Court is moving in a direction that would culminate in the removal of most restrictions on commercial advertising (Coase, 1977;Trauth & Huffman, 1979). Advertising Age (1980) on the other hand, has expressed an industry desire to retain strong Federal Trade Commission regulations of advertising veracity.…”
Section: Freedom With Exceptionsmentioning
confidence: 99%