New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter

Ancín, María; Pindado, Emilio; Sánchez, Mercedes

doi:10.1016/j.agsy.2022.103520

Cited by 33 publications

(15 citation statements)

References 121 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…One challenge with analyzing Twitter data at scale is to choose an appropriate sample and frame. There is a vast amount of data generated and sheer number of tweets (Ancín et al , 2022; Giahanou and Crestani, 2016). Narrowing the frame is essential for any useful analysis, and the main aim is for researchers to be intentional about how they refine the analysis.…”

Section: Methodsmentioning

confidence: 99%

“…For example, researchers often choose an industry or sector to analyze, list of companies to include (i.e. the top 100) or a time frame based on their research question (Ancín et al , 2022; Jansen et al , 2009; Juntunen et al , 2020). Recent published papers have used as few as six companies (Alpert et al , 2019), 10 top brands (Juntunen et al , 2020) or as many as 50 brands (Jansen et al , 2009) for analysis.…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Garner

Mady

2023

JBIM

View full text Add to dashboard Cite

Purpose Supply chains are under increased scrutiny as consumers have become aware of the dark side of downstream production practices. Many articles and exposés have led consumers to be more conscious of purchasing products from companies who source materials in a socially responsible and ethical manner. As a result, business-to-business (B2B) and business-to-consumers (B2C) companies are under increased pressure to source raw materials in a transparent and ethical way. Because of the associated costs, companies then look to benefit from increased brand equity by promoting to consumers how ethical their products are. The purpose of this study is to look at the case of the food industry to analyze sustainability messaging on Twitter in both B2B and B2C companies to determine which of the dimensions of sustainability (people, profit, planet) are being emphasized. Design/methodology/approach In this study, two published dictionaries were combined to capture the three dimensions of “sustainability,” and these scales were then used to analyze Twitter posts. This study created a unique software package to classify, mine, collect and analyze Twitter data. This study used these tools to analyze 246,386 Twitter posts within a sample of 39 leading B2C and B2B food companies over a 10-year period (2012–2021) to explore brand messaging and engagement rate. Findings This research revealed several interesting results. These include how B2B companies have emphasized the employee (people) dimensions of sustainability, while B2C companies have had a more balanced approach that overall has prioritized the economic dimension (profit) of sustainability. The data on audience engagement revealed a mismatch between the types of sustainability messaging B2B companies and B2C companies in the food industry are posting and what engages audiences. Originality/value This study fills several gaps, including analyzing how B2B and B2C companies use sustainability language in their social media brand management, as well as looking at which dimensions of sustainability they emphasize and which ones engage audiences the most. This research is also novel in combining multiple existing scales under one project to analyze the triple bottom line in the analysis of qualitative texts.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Garner

Mady

2023

JBIM

View full text Add to dashboard Cite

show abstract

“…El proceso de transformación digital puede ser variado dependiendo del sector y tamaño de las empresas, pues este depende de variables como los activos tecnológicos, conocimientos, investigación y desarrollo [20]. Por su parte, el sector agroalimentario y sus cadenas de suministro enfrentan retos debido al aumento en la demanda de alimentos y las perspectivas de los clientes a favor de la seguridad alimentaria, así como a la inestabilidad debido a presiones políticas [21].…”

Section: Acerca De La Td En La Industria Agroalimentariaunclassified

“…La digitalización debe incluir tecnologías de vanguardia orientadas al desempeño empresarial [20] Las herramientas de transformación digital, como la Inteligencia Artificial (AI), Blockchain e Internet de las Cosas (IoT), están siendo aplicadas en las cadenas de suministro para la gestión eficiente de información, la optimización de recursos y envíos, lo cual es de vital importancia en la industria agroalimentaria dado que, cuenta con productos perecederos [23]. Asimismo, es posible reducir costos innecesarios, acelerar procesos, disminuir la merma, incrementar la precisión y cumplir con la demanda [24].…”

Section: Acerca De La Td En La Industria Agroalimentariaunclassified

Digital transformation as a contributor of efficiency and resilience in the agri-food supply chain: A literature review

Cabrera Borjas,

Cerna Huarachi,

Chuque Pacheco

et al. 2023

Proceedings of the 3rd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development (LEIRD 202

View full text Add to dashboard Cite

The main aim of this research is to determine the effects of digital transformation as a factor contributing to efficiency and resilience in the supply chain agri-food value chain as well as, to analyze the main technological trends for the companies of this sector. The methodology employed is a literature review of 31 papers from the Scopus and Science Direct databases. The results show that digitalization brought many benefits, but also challenges. The different ways in which this technology has contributed have been analyzed.

show abstract

“…In recent years, a large number of enterprises from different industries have sought to continuously explore new digital technologies and have utilized the advantages of those technologies through digital transformation [2]. Digital transformation has brought many new positive impacts in many industries, such as wind power, maritime transport, banking, the agriculture and food sector, education, etc., through business model innovation, the shortening of business response times, improvements to labor productivity, and the enhancement of information collection and utilization efficiency [3][4][5][6][7]. With the in-depth development of enterprise digital transformation, digitaltechnology-related hardware and software have become key organizational resources in the process of enterprise technological innovation and policy responses [1].…”

Section: Introductionmentioning

confidence: 99%

The Role of Digital Transformation in the Relationship between Industrial Policies and Technological Innovation Performance: Evidence from the Listed Wind Power Enterprises in China

Chen

2023

Sustainability

View full text Add to dashboard Cite

With the trend of innovation-driven development and the deepening application of digital technology, the role of digital transformation in the relationship between industrial policies and enterprise innovation is becoming increasingly significant, but it has rarely been analyzed in previous studies. In order to fill this research gap, this study takes listed wind power enterprises in China from 2007 to 2021 as a sample, and it combines a large number of relevant policy documents issued by the State Council, the Ministry of Industry and Information Technology, the National Energy Administration, and other government departments to investigate the impact of digital transformation on the relationship between industrial policies and enterprise technological innovation performance. This study found that both demand-side policy and supply-side policy have significantly promoted the technological innovation performance of enterprises. There is a synergistic effect between demand-side policy and supply-side policy, and demand-side policy strengthens the promotional effect of supply-side policy on technological innovation performance. Moreover, digital transformation can promote the technological innovation performance of enterprises. Further research has found that digital transformation can strengthen the synergistic effect between demand-side policy and supply-side policy and strengthen the positive impact of demand-side policy on technological innovation performance, but that it has weakened the incentive role of supply-side policy.

show abstract

New trends in the global digital transformation process of the agri-food sector: An exploratory study based on Twitter

Cited by 33 publications

References 121 publications

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Digital transformation as a contributor of efficiency and resilience in the agri-food supply chain: A literature review

The Role of Digital Transformation in the Relationship between Industrial Policies and Technological Innovation Performance: Evidence from the Listed Wind Power Enterprises in China

Contact Info

Product

Resources

About