New Tourism for Asia-Pacific

Rizwan, Syed Ahmad; Naqvi, Masood A.

doi:10.1080/02508281.2005.11081494

Cited by 2 publications

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“…Until now, studies of solitary customers have focused on their care of elderly singles (Christine Sun, 2008; Sun and Morrison, 2007), the differences between solitary and solo customers (Goodwin and Lockshin, 1992; Ko and Suh, 2010; Ohmae, 2010), new tourism markets for solitary customers in Asia (Rizwan and Naqvi, 2005) and profiles of solitary supermarket customers (Min, 2006). Although solo customers are generally elders living alone (Christine Sun, 2008; Sun and Morrison, 2007), the population of young unmarried singles living alone has increased in recent years.…”

Section: Literature Reviewsmentioning

confidence: 99%

“…Compared to solitary women, social women are also more likely than solitary women to print coupons at home and to use them in stores (39 vs 26 percent, respectively). Rizwan and Naqvi (2005) proposed that the recent increase in solo tourism is an important trend in the Asia-Pacific area.…”

Section: Literature Reviewsmentioning

confidence: 99%

“…Comparisons of solitary and social customer profiles show that they differ in their perceptions of a supermarket (Min, 2006). Specifically, perceptions of quality, perceived value, corporate image, satisfaction and loyalty should differ between solitary and social customers (Rizwan and Naqvi, 2005; Min, 2006; Shortell, 2008).…”

Section: Literature Reviewsmentioning

confidence: 99%

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Solo economy in Taiwan: a quality study of click-and-mortar malls

Liang

2019

APJML

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Purpose The rapid growth of the solo economy in the Asia-Pacific area indicates an economic transition. In East Asia, solitary households are growing along with low marital rates and birth rates under high economic pressure. Because of these population changes, malls must provide good quality service to meet the specific needs of solitary households and social households. The paper aims to discuss this issue. Design/methodology/approach In this study, relationships among service quality, customer satisfaction (CS), perceived value, corporate image and customer loyalty were compared between social and solitary customers of Taiwan click-and-mortar malls. The effects of five service quality dimensions on CS and customer loyalty were investigated by structural equation modeling. Findings The analytical results show that all hypothesized relationships among factors were supported with the exception of the impact of perceived value on satisfaction and the impact of the corporate image on satisfaction. Additionally, the comparison between solitary and social customers showed that service quality, corporate image and customer loyalty have strong relationships without differences between both kinds of customers. Solitary and social customers only differed in the impact of perceived value on loyalty. Practical implications The managerial implication of this study is that, to satisfy both social and solitary customers and to increase their loyalty, Click-and-mortar malls (CAM malls) should apply different service quality strategies for social and solitary customers. To satisfy both types of customers, a strategy for increasing visible cares should be applied in social customers, and a strategy for increasing the perception of reliability, assurance and visible cares should be applied in solitary customers. To enhance the loyalty of solitary customers, a CAM mall should enhance the value perceived by solitary customers, which can help CAM malls increase the loyalty of solitary customers in the solo economy. Originality/value The solo economy is a hot topic in East Asia because the issue of solo economy impacts the market. A CAM mall must evolve its business to attract solitary customers. However, no studies compared perceived quality, satisfaction, perceived value, corporate image and loyalty between solitary customers and social customers. This study is the first study investigated the business model of CAM malls.

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Section: Literature Reviewsmentioning

confidence: 99%

Section: Literature Reviewsmentioning

confidence: 99%

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Solo economy in Taiwan: a quality study of click-and-mortar malls

Liang

2019

APJML

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Tourism Distribution Channels in the Northern Tourist Circuit of Tanzania

Mkumbo¹

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<p>This study investigates the structure of tourism distribution channels in the northern tourist circuit of Tanzania. It explores factors influencing channel structures and also examines operational characteristics of the channels. It is a destination-based study that takes a supply-side approach. The study is based on in-depth interviews with different businesses across tourism sector at the destination. The northern tourist circuit is the heart of tourism industry in Tanzania; it is a core in a peripheral country. Tourists in the northern tourist circuit are primarily attracted by mountain climbing adventures, photographic and hunting safaris. Putting together different activities involved in a safari or adventure product requires the presence of ground tour operators. The former have links with all the suppliers at the destination and are the most knowledgeable about the destination among channel members in the destination. There is a complex relationship among channel members in the northern tourist circuit which partly contributes to the complexity of the distribution channels used. The majority of tourists who visit northern tourist circuit book their holidays through overseas agents; a few purchase directly from the suppliers. The majority of those who shop through overseas agents are package or customized tourists while most independent travellers buy their holidays directly, often making multiple purchases. Ground tour operators in Kenya are important channel members as well. This is because a significant number of tourists who visit the northern tourist circuit come through Kenya and ground tour operators there pass them down to their counterparts in Tanzania. Hunting tourists access the destinations through professional hunters, either directly or through overseas marketing agents. Secondary activities like cultural tourism rely more on "at destination" distribution as their drawing power is less than wildlife resources and adventure attractions. Factors which influence the structure of distribution in the northern tourist circuit include size of the business, nature of the attraction, tourists' preference, distance from market to destination, lack of capital and marketing knowledge. Channel performance is based on two main criteria: volume of clients the channel produces and the profit generated from the channel. Indirect channels produce more clients while direct channels are observed to generate more profit per client than indirect channels. Information technology is mainly used for creating awareness and communications. All the businesses interviewed have websites for those purposes.</p>

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New Tourism for Asia-Pacific

Cited by 2 publications

References 0 publications

Solo economy in Taiwan: a quality study of click-and-mortar malls

Solo economy in Taiwan: a quality study of click-and-mortar malls

Tourism Distribution Channels in the Northern Tourist Circuit of Tanzania

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