New Tool for Measuring Sustainable Development in Functional Urban Areas

Kociuba, Dagmara; Szafranek, Edyta

doi:10.18778/1231-1952.25.2.04

Cited by 7 publications

(4 citation statements)

References 13 publications

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“…MWG directly and positively impacts SOS since β=0.180, explaining 11.6 % of the variance, since promoting cross-trained teams and empowered workers improves morale and labor relations and reduces work pressure through support from coworkers. This result agrees with Kociuba and Szafranek [29], who say that using MWG in SOS initiatives can facilitate the integration of different internal functions to ensure that objectives related to sustainable development are met.…”

Section: Discussion Of Resultssupporting

confidence: 90%

Lean Manufacturing Tools Applied to Human Resource Management and its Impact on Social Sustainability

Marquez Figueroa,

Garcia Alcaraz,

Diaz Reza

et al. 2023

Enfoque UTE

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This research reports a structural equation model relating Lean Manufacturing Tools associated with Human Resource Management to the benefits obtained in the maquiladora industry of Ciudad Juarez (México). A questionnaire is designed and applied to the regional industry to obtain information about the implementation levels regarding the A3 problem-solving: Decentralization and Multifunctional Working Groups and their relationship with Social Sustainability. The variables are related through six hypotheses validated with empirical information from 411 responses to the questionnaire, giving statistical validation. After quantifying the relationships, findings indicate that the relationship between Multifunctional Working Groups and A3 problem-solving is the strongest of the model. It is concluded that there is enough statistical evidence to state that these tools influence the Social Sustainability in Mexican maquiladora industries, so it is recommended that the Top Management focus its efforts on Human Resource Management to guarantee it, facilitating decision-making in the productive, reducing labor risks and increasing well-being.

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Section: Discussion Of Resultssupporting

confidence: 90%

Lean Manufacturing Tools Applied to Human Resource Management and its Impact on Social Sustainability

Marquez Figueroa,

Garcia Alcaraz,

Diaz Reza

et al. 2023

Enfoque UTE

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“…We, in the meantime, when we were already functioning for a few years, created a document called 'Economic promotion strategy with elements of tourism promotion strategy' and this is a document that was prepared for us by an external entity'; -R2: 'There was no agreement to create an internal brand and the ministry did not provide more funding for this purpose'; -R3: 'The ITI strategy itself has no such section on promotion. Promotion within the FUA itself is done through projects, but not always either'; -R6: 'We certainly don't have any branding put into the ITI strategy'; -R8: 'In the previous perspective there were 16 partners, now we have 27 partners so by talking about a territorial brand we would be committing one faux pas, which is that for the previous period of six years we would have been promoting or creating the brand of the 16, yes? And now we have a brand of 27, I'm not a marketing specialist so I don't want to comment, whereas I think it would be some kind of a gaffe'; -R14: 'So in fact there were problems of pure identification within our unit.…”

Section: Idi Resultsmentioning

confidence: 99%

“…As of 2023, there are 58 FUAs in Poland [15]. Those with voivodeship cities at their core are required to create the aforementioned ITI strategies, which outline the most relevant activities for the planned program period [16]. So far, one financial perspective has been completed, which ran from 2014 to 2020, and a new program period began in 2021.…”

Section: Functional Urban Areas In Polandmentioning

confidence: 99%

Place Branding Approach within Functional Urban Areas—Evidence from Poland

Matwiejczyk

2023

Sustainability

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As people’s mobility increases, the places they inhabit are also changing, resulting, among other things, in the creation of commuter zones. The existence of such areas has contributed to the development of the concept of functional urban areas (FUAs). Such units quickly began to gain relevance on a global scale, triggering the issue of differentiating themselves from other such areas in pursuit of residents, tourists, and investors. This issue is intertwined with branding and, since FUAs are territorial units, the issue of place branding. The aim of this study was to identify the degree of involvement of Polish FUAs in marketing and place-branding activities. In this way, the following research problem has been formulated: what is FUAs’ approach to territorial marketing and place branding? A qualitative method was chosen to achieve the stated objective. Given that the adaptation of the concept of place branding in relation to FUAs is at an early stage, the exploratory nature of qualitative research was utilized in the form of in-depth interviews. The interviews were conducted between April and June 2021 among employees representing 15 FUAs in Poland. The results suggest that there is a diverse understanding of the issue of place branding but also a noticeable need to conduct extensive marketing activities. All areas pointed to the basic principle of introducing a place branding policy that is applicable in their areas, namely, responding and reacting efficiently to emerging social and economic challenges.

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“…The strategies promote cooperation and strengthen the territorialisation of constituent units; they help to streamline and enhance financial programming. In the case of Poland, each FUA created around a voivodship capital is required to create such a document (Kociuba et al, 2018).…”

Section: Functional Urban Areasmentioning

confidence: 99%

Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

Matwiejczyk

Glińska

Barkun

2020

Engineering Management in Production and Services

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The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several territorial units (covering a dense urban area and a functionally related urbanised zone). Such composition poses a particular challenge in terms of developing a brand that covers all of the units. Therefore, it is essential to select the core around which the target image will be created. This publication aims to identify marketing and branding goals for the development of FUAs and determine activities facilitating the achievement of these goals by entities that manage the functional areas. The research method used in the article was a content analysis of documents outlined as Strategies for Integrated Territorial Investments developed for FUAs in Poland. The authors of the article undertook preliminary exploratory research. The obtained results show that most of the marketing and branding goals for the development of FUAs correspond with the objectives specific to city marketing and branding. Moreover, “integration” and “strengthening the metropolitan area function” were recognised as goals specific to FUAs.

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New Tool for Measuring Sustainable Development in Functional Urban Areas

Cited by 7 publications

References 13 publications

Lean Manufacturing Tools Applied to Human Resource Management and its Impact on Social Sustainability

Lean Manufacturing Tools Applied to Human Resource Management and its Impact on Social Sustainability

Place Branding Approach within Functional Urban Areas—Evidence from Poland

Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland

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