New Technology in Modern Museum Policy

Tallis, I.; Mytilinaiou, Sofia

doi:10.1007/978-3-540-87783-7_80

Cited by 1 publication

(3 citation statements)

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“…Some participants suggested that the museum should expand reservation channels and daily visitor quotas, because "it's challenging to make a reservation" (Participants 4, 12, 15, 24), allowing more people to visit the museum more conveniently and pleasantly. In addition, some participants mentioned issues with the rented audio guide devices (Participant 3) and found that manual explanations lacked interest or storytelling elements (Participants 8, 9, 17, 32), suggesting that they were not as engaging as external tour guides ( Participants 11,12,17,19). The museum's external promotion efforts and the forms and effects of cultural dissemination also serve as important indicators for assessing the museum's service quality.…”

Section: Plos Onementioning

confidence: 99%

“…Some interviewees expressed a willingness to pay an entrance fee, stating, "I don't mind paying for admission" (Interviewees 7, 27-29) and "I would rather spend money if it means more investment in service facilities." The museum's service facilities include "creative dining" (Interviewees 13, 15), "cultural books" (Interviewees 1, 5), "cultural and creative products" (Interviewees 2, 17,18,19,21,29), "lectures" (Interviewees 9, 33), and "special exhibitions" ( Interviewees 11,[31][32][33].…”

Section: Plos Onementioning

confidence: 99%

“…Scholars have provided comprehensive discussions on various aspects of museums, including their public communication functions [ 16 ], educational functions [ 17 ], the maintenance and dissemination of national memory [ 18 ], technological usage [ 19 ], media image presentation [ 20 , 21 ], and cultural narrative forms [ 15 , 22 ]. These discussions primarily rely on qualitative discourse analysis as the main research method.…”

Section: Introductionmentioning

confidence: 99%

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Cultural communication in museums: A perspective of the visitors experience

2024

PLoS ONE

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As museums shift their responsibilities and functions towards audience-centered approaches, research on exploring museum cultural communication strategies through visitor experiences has gained increasing attention from both academia and industry. This study focuses on the newly opened Nan Song Deshou Palace Relics Site Museum in Hangzhou, China, completed at the end of 2022, and its visitors. Data were collected through on-site surveys and in-depth interviews. The research findings indicate that the current motivations of museum visitors manifest primarily in three forms: knowledge exploration, social interaction, and psychological restoration. After evaluating the existing museum service quality based on the field of experiential value in marketing management, two main issues and features were identified. The issues include sub-optimal visitor pathways and layout, dissatisfaction with staff services, and shortcomings in promotion and communication. The overall cultural learning and interactive experience for the entire visitor base also require improvement. The features are characterized by differentiated cultural and creative consumption in the museum and the emergence of interrelated consumer demands. Based on these findings, the study provides targeted recommendations for future museum construction and communication strategies.

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Section: Plos Onementioning

confidence: 99%