New technologies and innovations in marketing: Consumer behaviour of children in relation to the time spent on the internet and to age
Ladislav SUHÁNYI,
Alžbeta SUHÁNYIOVÁ,
Ervin LUMNITZER
et al.
Abstract:the paper focuses on the use of new technologies and innovations in marketing. The aim is to evaluate the consumer behaviour of children in relation to the time spent on the Internet and age, and that in the context of children's wellbeing and quality of life. Questionnaires were distributed to the parents of children aged 6 to 13. they were approached in toy stores. regression models were used to test the hypotheses. Based on the results, it was possible to prove a statistically significant relationship betwe… Show more
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