The objective of modern implant dentistry is to provide a long lasting restoration that harmoniously replicates the contours of the neighbouring hard and soft tissue. Improvements in implant designs, materials, surfaces and surgical techniques have allowed for osseointegration to be achieved predictably. However, dimensional differences between the implant and the extracted tooth, as well as biological limitations at the site make aesthetics of the restoration the greater challenge. Over the years, several methods of assessing the aesthetics of an implant restoration using various visual analogue scales have been proposed, though they have mostly been used as a means for clinicians to assess the outcome of their restoration. Nevertheless, the final aesthetic outcome depends on the patient's satisfaction of their restoration. Based on clinical findings and a review of the literature, a guideline has been proposed highlighting the common complaints a patient has towards their implant supported restoration, and several methods of addressing these complaints have been discussed.