New reality: Current issues of logistics infrastructure development in the context of the spread of coronavirus

Abstract

The study analyses the current issues of logistics infrastructure development and the impact of modern information technologies on it. The influence of the spread of the coronavirus pandemic on the change of conventional business models and relations between consumers and manufacturers, the study of customer experience based on digital technologies, and the trends in the development of new strategic aspects caused by the high uncertainty due to the unpredictability of the lifting of quarantine measures. The implementation of digital transformation in an enterprise requires the development of a strategic plan that includes an analysis of the individual features of the organisation of business processes, the development of the architecture of transformed products and services, new models of interaction with customers, and the analysis and development of an organisational structure that can function effectively during the transformation. The study describes the potential for growth and development of companies in the implementation of digital transformation and the development of digital partnership on the example of foreign and national companies, examines the principles of digitalisation and identifies the reasons for the slow introduction of innovations in the logistics infrastructure. The study considered the main aspects of modern information technologies implemented at logistics infrastructure enterprises, as well as possible risks of the transition period, including risks associated with the low maturity of the infrastructure of certain companies. The main purpose of substantiating the presented hypothesis is to study the mechanisms of optimisation of operational activities in the implementation of digital technologies at the regional and international levels and to assess the impact of digitalisation processes on the re-profiling of personnel and the renewal of human resources. In the course of the study, methods of comparison and analogy, analysis, and synthesis were used. The methodological framework of the study includes the system and institutional approaches to the development of a digital platform for the effective development of logistics infrastructure. The author believes that the main component of a successful digital transformation of a company is the presence of a strategic plan that includes a vision for the transformation of products and services, as well as interaction with customers, taking into account the individual characteristics of the structural organisation and organisation of each particular enterprise.