2009
DOI: 10.1016/j.technovation.2008.11.005
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New product performance indicators: Time horizon and importance attributed by managers

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Cited by 48 publications
(37 citation statements)
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“…In recent years, there has been widespread acceptance among scholars and practitioners that innovation is crucial for firms seeking to find their place in the market and ensuring long-term survival (Drach-Zahovy et al, 2004;Molina-Castillo & Munuera-Aleman, 2009;Anderson et al, 2014). Barney (1991) claims that firms can compete in rapidly changing business environments via heterogeneous intangible resources (such as innovation skills) that are likely to be rare, valuable, and imperfectly imitable.…”
Section: Introductionmentioning
confidence: 99%
“…In recent years, there has been widespread acceptance among scholars and practitioners that innovation is crucial for firms seeking to find their place in the market and ensuring long-term survival (Drach-Zahovy et al, 2004;Molina-Castillo & Munuera-Aleman, 2009;Anderson et al, 2014). Barney (1991) claims that firms can compete in rapidly changing business environments via heterogeneous intangible resources (such as innovation skills) that are likely to be rare, valuable, and imperfectly imitable.…”
Section: Introductionmentioning
confidence: 99%
“…To measure new product performance, we reviewed recent studies (Huang, Soutar, and Brown, ; Molina‐Castillo and Munuera‐Alemán, ). In accordance with the findings presented in these studies, we identified four measures that focus on market performance.…”
Section: Resultsmentioning
confidence: 99%
“…An interesting avenue for future research involves including data from different sources and, if possible, other objective performance indicators (Hooley et al. ; Molina‐Castillo and Munuera‐Aleman ; e.g., stock market value, and revenues). Third, the question is whether our findings are specific to Spanish SMEs or whether they can be applied across a broader spectrum.…”
Section: Limitations and Future Research Guidelinesmentioning
confidence: 99%