New Product Failure Rates: A Reprise

Crawford, C. Merle

doi:10.1080/00345334.1987.11757047

Cited by 96 publications

(40 citation statements)

References 3 publications

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“…Nearly two-thirds of the inventions that entered the market before 1987 were in the market for three or more years, and half of the inventions that entered in 1984 or earlier were still in the market by the end of 1990. These product longevity proportions compare closely to Crawford's (1987) observation, based on a review of the literature, that around 65% of new products succeed.…”

Section: The Number Of Commercialized Erip Inventionsmentioning

confidence: 81%

“…These trends are documented in Table B.1 in Appendix B. This finding compares favorably with the success rates of technological innovations as a whole, The widely cited Booz-Allen & Hamilton studies (Booz-Allen & Hamilton, 1982), for instance, reported that despite considerable investments in up-front stages of exploration, screening, and business analysis, it still takes seven new product efforts to get one product to market -that is, only 14% of new products are successfully introduced, This suggests that ERIP inventions may be at least as successful as technological innovations generally, though meaningful comparisons are difficult to make because of differences in products, technologies, and measures of success, The literature has reported success rates ranging from 1% to 85% (Cooper, 1983;Crawford, 1987 Just as an entry into the market does not ensure continued success, not ali exits are permanent. Indeed, ERIP offers several examples of technologies that were withdrawn, redesigned based on initial market feedback, and then reintroduced.…”

Section: The Number Of Commercialized Erip Inventionsmentioning

confidence: 99%

See 1 more Smart Citation

The Energy-Related Inventions Program: A decade of commercial progress

Brown¹,

Franchuk

Wilson

1991

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Section: The Number Of Commercialized Erip Inventionsmentioning

confidence: 81%

Section: The Number Of Commercialized Erip Inventionsmentioning

confidence: 99%

The Energy-Related Inventions Program: A decade of commercial progress

Brown¹,

Franchuk

Wilson

1991

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“…This is in line with figures reported elsewhere and for other sectors. For instance Crawford (1987) found the average for new consumer products across a number of studies to be 35 per cent. It has been shown that new services are important to service firms and that firms like to think that they take NSD seriously.…”

Section: Resultsmentioning

confidence: 99%

Erratum

Kelly

Storey

2000

Library Consortium Management: An International Journal

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract This paper addresses the issue of initiating new service development (NSD) projects. The aim of the article is to investigate whether firms use systematic procedures to generate and screen ideas for new services. Utilising a survey of marketing managers in UK service companies, data were collected in the areas of NSD strategy, idea generation and screening. It was found that only half the sample have a formal NSD strategy, idea generation is undertaken on an ad hoc basis and idea screening, although more prevalent, is failing to support the NSD strategy. Management implications and areas for further research are discussed.

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“…In fact, innovation activities bring great benefit for enterprise, but the cost of innovation is huge since innovation process is risky. Crawford (1987), took new product development for example, pointed out that the probability of new product success is lower than half even though has a conscientious process. At first, enterprises invest lots of money into innovating, once they fail, they may surfer huge loss innovate or just bankrupt.…”

Section: Relationship Between Corporate Governance and Innovation Abimentioning

confidence: 99%

Corporate Governance and Innovation Ability: Empirical Study of Taiwanese Electronics Manufactures

Tseng

Wu²,

Lin³

2013

IBR

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Since corporate scandals in the last decade, corporate governance system has been highly focused, besides, now under knowledge-based economy the innovation ability of enterprises is a key factor to enterprise's success. However, how the board of directors effects firms' innovation ability has been rarely explored. Generally, it is thought that corporate governance could provide functions to bring stakeholders the greatest profit and have better operating efficiency. Precious study proved that corporate governance is related to corporate performance. This study discusses the relationship between board of directors and the firm's innovation ability, including size of board directors, proportion of shareholding and traits of board of directors. By using patent counts as an index to measure a firm's innovation ability, this study examined 255 public listed electronic firms in Taiwan by using unbalanced 5 year panel data. This study adopts one way fixed effect model to evaluate parameters of model, and use F-test to examine the explanatory power of a model. Finally, this study shows how the corporate governance system affects firms' innovation ability, and provides suggestion that how corporate governance system, board directors and other traits are effective in firms innovation ability.

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New Product Failure Rates: A Reprise

Cited by 96 publications

References 3 publications

The Energy-Related Inventions Program: A decade of commercial progress

The Energy-Related Inventions Program: A decade of commercial progress

Erratum

Corporate Governance and Innovation Ability: Empirical Study of Taiwanese Electronics Manufactures

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