New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses

Yang, Chao-Ming; Hsu, Tzu-Fan

doi:10.5430/ijhe.v6n2p188

Cited by 12 publications

(11 citation statements)

References 12 publications

(12 reference statements)

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“…During the teaching process of visual communication courses, the rendering of artistic style is particularly important. Different rendering methods will present different effects and different visual perceptions for the audiences ( Yang and Hsu, 2017 ; Saterbak et al, 2018 ). Therefore, the image style transfer network is designed through deep learning methods to provide better visual communication courses.…”

Section: Methodsmentioning

confidence: 99%

“…The utilization of narrative techniques in visual communication design not only stimulates the creativity of designers but also evokes the visual memory of the audiences, thereby promoting bilateral communication between the two entities ( Lee et al, 2018 ). Yang and Hsu (2017) adopted a paired group design, in which 30 participants were divided into an experimental group and a control group and participated in different activities within 4 weeks; their results suggested that incorporating narrative theory into graphic design courses could improve students’ poster designing capabilities, such as theme concepts, image creation, and visual esthetics ( Yang and Hsu, 2017 ). For the current phenomenon of “theoretical curriculum marginalization” of students majoring in arts, Huang et al (2019) explored the Canadian BOPPPS teaching model, integrated it into their courses, analyzed the problems that occurred during teaching, and finally, optimized the teaching model and method.…”

Section: Introductionmentioning

confidence: 99%

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Application of Deep Learning Algorithms to Visual Communication Courses

Wang

et al. 2021

Front. Psychol.

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There are rare studies on the combination of visual communication courses and image style transfer. Nevertheless, such a combination can make students understand the difference in perception brought by image styles more vividly. Therefore, a collaborative application is reported here combining visual communication courses and image style transfer. First, the visual communication courses are sorted out to obtain the relationship between them and image style transfer. Then, a style transfer method based on deep learning is designed, and a fast transfer network is introduced. Moreover, the image rendering is accelerated by separating training and execution. Besides, a fast style conversion network is constructed based on TensorFlow, and a style model is obtained after training. Finally, six types of images are selected from the Google Gallery for the conversion of image style, including landscape images, architectural images, character images, animal images, cartoon images, and hand-painted images. The style transfer method achieves excellent effects on the whole image besides the part hard to be rendered. Furthermore, the increase in iterations of the image style transfer network alleviates lack of image content and image style. The image style transfer method reported here can quickly transmit image style in less than 1 s and realize real-time image style transmission. Besides, this method effectively improves the stylization effect and image quality during the image style conversion. The proposed style transfer system can increase students’ understanding of different artistic styles in visual communication courses, thereby improving the learning efficiency of students.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Application of Deep Learning Algorithms to Visual Communication Courses

Wang

et al. 2021

Front. Psychol.

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“…It is not just a language in the sense of traditional design, but also a comprehensive description of the comprehensive cultural phenomenon that exists in contemporary society. It is a new manifestation of the progress of social civilization" [9]. Chen, Huijuan, and Xintao Zheng professionally interpreted the works of related celebrities, the connotation of network media, the use of network media communication technology, and how to communicate in the article [10].…”

Section: Related Workmentioning

confidence: 99%

Data-Driven Dynamic Neural Programming for Network Media Nonlinear Visual Communication Design

Yang

2022

Mathematical Problems in Engineering

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As network media data gradually enters the field of visual communication design as information, more scholars have begun to rationally study the relationship between visual communication and network media. This paper mainly studies how to use data-driven nonlinear dynamic neural programming method to realize visual communication design in network media environment. The study constructs a network media visual communication design system from three aspects: data-driven, design process realization, and system flow establishment. The network media visual communication design is realized through the five process stages of data: analysis, definition, integration, visual presentation, and rendering. Based on the optimal control of visual communication design, the evaluation of visual communication realization and the dissemination of visual communication information are further analyzed, and the following three conclusions are drawn: firstly, each factor does not exist alone; they influence each other. The system digs out the association rules of different factors that affect the visual communication design under the standard of 10% support and 85% confidence; secondly, comparison of the output value of the system with the real output value of the object is found that they are very close, which shows that the dynamic neural programming method is more complex and nonlinear. Finally, through the simulation of the relationship between the continuous dissemination of information and the number of tourists, on the first day, there was the first burst of new customers. The first outbreak occurred on the fifth day of the first week. In the first month, as the number of tourists increased, the dissemination of tourist information by tourists also gradually increased. This fully shows that there is always a long-term relationship between information dissemination and audiences.

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“…In addition, there are some recent studies which state the need for the application of culture in Graphic Design Program. Among them is a study conducted by (Yang & Hsu, 2017) which emphasizes that Graphic Design Program is very important for cultural development in society. Although cross-cultural is not a new thing in the field of education, but in a study conducted by (Gray & Boling, 2017) stated that the influence and elements of cross-cultural are less practiced in the production of designs.…”

Section: Research Problemmentioning

confidence: 99%

Cross-cultural Corporate Identity Curriculum Model: A Needs Analysis

Abdullah¹,

Nasri²,

Norman³

et al. 2021

IJARBSS

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Current study curriculum for Arts and Design lack emphasis towards preparing students with creativity and skills to face the challenges of 21st century education and industrial environment. The main objective of this study is to investigate a needs analysis for the Graphic Design Program in higher learning institutions based on a cross-cultural corporate identity curriculum model. Needs analysis is one of the most essential stages of data collection in order to provide information for systematic analysis. Generally, the study involved a semistructured interview conducted on twelve participants. Qualitative analysis of data was gathered from the semi-structured interviews and later transcribed and analyzed thematically. Three main themes were recorded: (i) design based on local cultural identity, (ii) cross-cultural curriculum and (iii) student-centered teaching and learning. Data findings concluded that the majority of the study participants were inclined towards a cross-cultural corporate identity curriculum model for the Graphic Design Program. It could be concluded that the proposed development of a cross-cultural corporate identity design curriculum in the Graphic Design Program was supported and approved by almost all study participants in this research. This study could contribute towards guiding and shaping technical academic courses that match 21st century needs.

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New Perspective on Visual Communication Design Education: An Empirical Study of Applying Narrative Theory to Graphic Design Courses

Cited by 12 publications

References 12 publications

Application of Deep Learning Algorithms to Visual Communication Courses

Application of Deep Learning Algorithms to Visual Communication Courses

Data-Driven Dynamic Neural Programming for Network Media Nonlinear Visual Communication Design

Cross-cultural Corporate Identity Curriculum Model: A Needs Analysis

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