New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model

Paralkar, Tejasvini Alok; Goyal, Adheer A.; Haque, Mustafizul; Ramteke, Neha; Upreti, Kamal; Shukla, Samiksha

doi:10.1007/978-981-99-8661-3_12

Lecture Notes in Electrical Engineering

2024

DOI: 10.1007/978-981-99-8661-3_12

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New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model

Tejasvini Alok Paralkar,

Adheer A. Goyal,

Mustafizul Haque

et al.

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New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model

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References 18 publications

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