New Media Advertising Communication Analysis Model Based on Extension Neural Network

Abstract

In order to improve the effect of new media advertising communication analysis, this paper combines the scalable neural network to construct the new media advertising communication analysis model. Moreover, this paper analyzes in detail the basic theories of fuzzy neural network and extension evaluation, the structure design and learning algorithm, and classification of fuzzy neural network. In particular, this paper summarizes the optimization algorithms and methods of neural network structure. In addition, this paper improves the algorithm to meet the needs of new media advertising data analysis and builds an intelligent system framework. The experimental verification shows that the new media advertising communication analysis model based on the extension neural network proposed in this paper meets the new media advertising communication analysis effect.

Innovative Development of Enterprise New Media Communication Path in Mobile Internet Environment

“…Zhang, Z. integrated scalable neural networks to construct a model for analyzing the communication of new media advertisements. The model was tested experimentally and confirmed that the model can meet the effect of new media advertising communication [11]. Peng built a model to analyze the social media environment based on trust fairness and equity characteristics, using online survey data on Chinese netizens, and validated it using the Structural Equation Modeling (SEM) technique, which pointed out that the fairness of procedures and interactions positively affects user satisfaction, and trust and satisfaction, in turn, affects the EOM [12].…”

“…In equation (11), ij c represents the advertising cost evaluation index of implantable online advertising, specifically embodied in the cost index of the j implantable online advertising medium in the i category of media, and ij…”

Analysis of Teachers’ Discourse in the Digital Platform Mode of College English Teaching Based on the Information Diffusion Model

“…We can put the influence of these forwarding students on the message to measure the diffusion ability of the message. Information diffusion capability can be used to measure the degree of "fire" of the information [20][21]. The symbolic representation of IDP and its calculation formula are as follows:…”

Analysis of Talent Cultivation Mode of Network and New Media Communication Majors in Colleges and Universities under the Background of Big Data

“…These new media are maturing in application and forming an industrialized trend with great market prospects [1][2][3]. The accelerated progress of Chinese society towards digitalization and informatization has stimulated the market demand for network and new media communication talents, which promotes the development of network and new media communication majors in colleges and universities and, at the same time, puts forward a new challenge to the training mode of talents [4][5].…”