New growth in cross-border E-business: evidence from gray forecasting to cross-border E-business in China
Da Huo,
Rihui Ouyang,
Aidi Tang
et al.
Abstract:PurposeThis paper delves into cross-border E-business, unraveling its intricate dynamics and forecasting its future trajectory.Design/methodology/approachThis paper projects the prospective market size of cross-border E-business in China for the year 2023 using the GM (1,1) gray forecasting model. Furthermore, to enhance the analysis, the paper attempts to simulate and forecast the size of China’s cross-border E-business sector using the GM (1,3) gray model. This extended model considers not only the historica… Show more
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