“…Such changes may be even more radical than illustrated above, which is foreshadowed by the fact that digitalization, referred to as "the integration of digital technologies into everyday life" (Croon Fors, 2013: p. 60), has shown to have tremendous impact, significantly changing societal and organizational behavior (McAfee & Brynjolfsson, 2012;Newell & Marabelli, 2015). More precisely, it has radically transformed how humans and businesses communicate, collaborate and make strategies (Constantiou & Kallinikos, 2015;Newell & Marabelli, 2015;Orlikowski & Scott, 2014). In the light of these developments, researchers need to establish thorough understanding of how digitalization will impact management practices (Newell & Marabelli, 2015;Tihanyi, Graffin, & George, 2014).…”