New forms of luxury consumption in the sharing economy

Christodoulides, George; Athwal, Navdeep; Boukis, Achilleas; Semaan, Rania W.

doi:10.1016/j.jbusres.2021.08.022

Cited by 46 publications

(45 citation statements)

References 79 publications

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“…It inter alia includes: social media and digital technologies (Mandler et al , 2020), AI and smart technologies (Chung et al , 2020; Pantano et al 2018), sustainability and CSR (e.g. Athwal et al , 2019; Muniz and Guzmán, 2021; Osburg et al , 2021), new forms of luxury, such as second hand (Kessous and Valette-Florence, 2019) or shared (Christodoulides et al , 2021), a focus on experiences and hedonism (Holmqvist et al , 2020). On the other hand, the clusters of themes emerging from the analysis of specific international luxury marketing output show a far narrower array of topics.…”

Section: Discussionmentioning

confidence: 99%

“…A bourgeoning stream of research looks at the democratization of the luxury concept through accessible or more affordable forms, such as masstige brands (Kumar et al , 2020), downward luxury extensions (Boisvert and Ashill, 2018), co-branding strategies between fast fashion and designer luxury brands (Shen et al , 2017), second hand/pre-owned luxury (Kessous and Valette-Florence, 2019) and new forms of luxury consumption in the sharing economy (Christodoulides et al , 2021), such as the Airbnb Luxe or Luxury Closet. These developments are important, as they allow luxury brands to enter new markets created by aspirational consumers.…”

Section: Directions For Future Researchmentioning

confidence: 99%

See 1 more Smart Citation

Charting research on international luxury marketing: where are we now and where should we go next?

Veloutsou

Christodoulides

Guzmán

2021

IMR

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PurposeDespite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This work therefore aims to provide an overview of published work on international luxury marketing and to contribute to a better understanding of the research area.Design/methodology/approachUsing a systematic approach, 1151 items (papers) were retrieved and 181 selected from the international luxury marketing field published before 2019. These items were analyzed by using various bibliometric techniques to identify the most productive countries, journals, influential authors, papers and research clusters.FindingsAlthough most of the outputs originate from business, management and marketing journals, other disciplines also research this topic. The analysis reveals an emerging field, with 85% of the published papers appearing between 2010 and 2018, which are primarily the output of US- and UK-based authors and none of whom dominates the field. The three identified keyword clusters are (1) consumers and consumption (2) tools and (3) core themes.Practical implicationsThis article contributes to our understanding of the evolution, current status and research trends of published research on international luxury marketing by presenting a mapping analysis and proposing future research directions.Originality/valueThis is the first bibliometric mapping analysis of research on the topic from its conception to 2019. It contributes insights from different research disciplines, adds to the categorization of the international luxury marketing literature and provides promising future research directions in terms of research areas and strategies.

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Section: Discussionmentioning

confidence: 99%

Section: Directions For Future Researchmentioning

confidence: 99%

Charting research on international luxury marketing: where are we now and where should we go next?

Veloutsou

Christodoulides

Guzmán

2021

IMR

Self Cite

View full text Add to dashboard Cite

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“…Such beliefs continue to be referenced (also in advertising) quite often (Shareef et al, 2018). However, researchers also identified another type of value-assignment in consumption and consumer behaviour (actions and reactions) based on bliss, luxury and pleasure (I decorate the Christmas tree and my house with lights because flickering lights attract attention, the twinkle is pleasant to look at; I wear national colours when I go to a football match, because it looks cool in the stands) (Christodoulides et al, 2021). This type of value assignment is more and more often used in practice and in a way suspends the power of obligation-based beliefs, irrespective of whether they have religious or more traditional (from the philosophical perspective-e.g.…”

Section: Literature Review: the Cultural Background Of Collaborative ...mentioning

confidence: 99%

On the Concept of Good with Continual Reference to Economy. What is the axiological background of collaborative consumption society?

Nowak

2022

REF

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The rationale for choosing the object of research is the recognition of the socio-cultural validity of new ways of management (New Economy), interpreted as a response to the exhaustion of traditional ways in which societies function, i.e. those based on ideas of growth and ownership. The aim of the article is to analyse selected examples of redefinition of the concept of good in the context of new social narratives and the grounding of certain beliefs related to the idea of degrowth and sharing economy. The article is theoretical and references to contemporary research on cultural philosophy and social analyses of economic practice. A socio-regulatory concept of culture was adopted as a research perspective, and humanistic interpretation was used as an explanatory procedure. Qualitative data was analysed using atlas.ti, concept driven coding was used, and content analysis was limited to concept analysis and the creation of conceptual maps. The research results are supposed to show: 1. the impact of modern forms of economic practices using the Internet and IT technology on the redefinition of good, 2. how this redefinition builds the axiological background of society of collaborative consumption.

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“…On the other hand, the trend toward the “democratization of luxury” is also a factor behind the luxury market’s growth. Because of this trend, in addition to absolute or inaccessible luxury, further levels of luxury goods have emerged that can be reached by broader sections of the population – including aspirational or intermediary and affordable or accessible luxury (de Barnier et al , 2012; Sreejesh et al , 2016) or more recently masstige (Kumar et al , 2020) and shared luxury (Christodoulides et al , 2021).…”

Section: Introductionmentioning

confidence: 99%

Guest editorial: a roadmap and future research agenda for luxury marketing and branding research

Christodoulides

Wiedmann

2022

JPBM

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New forms of luxury consumption in the sharing economy

Cited by 46 publications

References 79 publications

Charting research on international luxury marketing: where are we now and where should we go next?

Charting research on international luxury marketing: where are we now and where should we go next?

On the Concept of Good with Continual Reference to Economy. What is the axiological background of collaborative consumption society?

Guest editorial: a roadmap and future research agenda for luxury marketing and branding research

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