New food product development: strategies for success?

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract This paper seeks to evaluate the ideas of six new product development (NPD) theorists and their associates. These include those who have developed their theories with particular reference to the food industry and the development of new food products. Their ideas are contrasted with non-food specific theorists; these include those interested in the management of new products and those involved in marketing who have recognised the important role that NPD plays in any business. A further viewpoint is taken from theorists who are interested in NPD per se and who use food, on occasions, to illustrate their ideas. This research identifies different theories and recognises that there is very little consensus as to the right and wrong way to manage the process of product development. Indeed theorists name and number their various stages or phases differently with some advocating five while others believe eight steps to be more appropriate. This research concludes that an organisation should not be tied to one particular model but should take on board the basic fundamentals of a food-based model (theory) and adapt and amend it to their particular situations as and when they develop new food products.The current issue and full text archive of this journal is available at

Analysis of Rural and Urban Consumer Behavior Toward New Food Products Using a Food-Related Lifestyle Instrument

“…Individuals from rural areas, according to Sun and Wu, are classified as late adopters in their acceptance of new products and thus are less product-innovative than urban consumers. NEW PRODUCT DEVELOPMENT Rudder, Ainsworth, and Holgate (2001) maintain that there is little agreement as to what represents and constitutes a new product and its development process. Kotler and Armstrong (2001) broadly describe new product development as the creation of an original item, a product enhancement, alteration, or the development of new brands.…”

Logistic Regression: An advancement of predicting consumer purchase propensity

“…Indeed, consumers have plenty of choice on products with a multitude of retail choices (Dev and Schultz, 2002). So, consumers always demand new, the best or more complex and highquality food products, as well as more variation in product offerings (Rudder, Ainsworth and Holgate, 2001;Olsen, Harmsen and Friis, 2008).…”

Front Matter

“…This strategy includes the development of new products and the improvement of the existing ones. Several studies confirm that consumers want and expect new and improved products (Rudder, et al, 2001). These new products could lower cost.…”