“…figure 3). Factors that contributed to the recent success of pangasius farming in the MD include (see also Khoi (2009) andBinh (2009)): i) the development of modern production and control systems ensuring that international standards for food safety and hygiene could be met (Orban et al 2008); ii) the specific characteristics of the fish species in terms of flavour, colour, and low cholesterol content, which ensured a high demand (Orban et al 2008); iii) low production costs, which allowed farmers to keep prices low (Rehbein 2008); and iv) improvements in the production chain, such as the introduction of the fingerling socialisation programme, which created a more reliable source of tra and basa fingerlings. Table 1 shows that Vietnamese exporters responded very quickly to the challenge of the Catfish War with the US and successfully entered new markets.…”