“…We can nest soft criteria inside hard criteria, e.g. search for a Q B -optimal among the class of orthogonal main effects designs, as in Tsai et al (2000Tsai et al ( , 2004 for three-level designs. We can have any number of factors, with any number of levels, in any number of runs, with any maximal (linear) model; blocking can also be allowed for, as will be shown in forthcoming work.…”