Change has always been constant and one of the roles of research has been to understand change and futures research in particular is about "what is coming next" (Wigford, 2014;Yeoman et al., 2020). Research is about the "how", "why", "when" and "what". In this issue, we explore a number of changes that are occurring in tourism whether it is transformative experiences to chatbots.
Nature and sustainable tourismWithin the past few years, a shift from the experience economy to transformative experiences has been increasingly noticeable (Yeoman and McMahon-Beatte, 2019), thus driving more meaningful experiences. This transformation, aligns with a stronger focus on sustainable and regenerative tourism with nature and communities at its heart. Wielenga (2023) uses architecture as a framing tool for nature thus stimulating transformative experiences among visitors in nature-based tourism. Pongsakornrungsilp and Pongsakornrungsilp (2023) study demonstrate's how the circular economy is employed to drive the sustainability of the tourism industry in Krabi, Thailand, through the concept of mindful consumption and service-dominant logic.
Rural empowermentBriggs et al. (2023) present a case for geopark development, while at the same time exploring the socio-political reasons behind the lack of geopark implementation in Australia. The authors consider the future of geoparks in the global context and reiterate the point that geoparks are important for COVID-19 recovery of tourism and in regard to UNESCO's Sustainable Development Goals for 2030. Vukovic et al. (2023) starting premise is that women's empowerment is the goal for self-realization and that the support that comes from local tourism stakeholders represents an adequate base. The study analyzes the future potential in Serbia for tourism as a women's empowerment framework. Jena and Dwivedi (2023) explores the potential barriers affecting the growth of tourism in rural India, prioritizing the barriers in order to manage and overcome them.