Abstract:Numerous research efforts have been directed toward determining the origin of anisotropies of visual space, in contrast to real space. Recent neurophysiological studies have placed the origin in the primary visual cortex (V1) or beyond. The present study sought to provide new psychophysical evidence of the origin of these anisotropies using auto-stereograms as visual stimuli in a relative depth judgment task. The observers were presented with a hidden three-dimensional shape that consisted of two pairs of para… Show more
“…In psychology and perception science, the positive effect of cardinal versus oblique (stimulus) orientation on task performance is an established and robust finding (Appelle, 1972; Heeley et al, 1997; Lupón‐Bas, 2014). For both humans and nonhuman animals (ranging from primates to goldfish, see Balikou et al, 2015; Mackintosh & Sutherland, 1963; Nissen & McCulloch, 1937), execution of visual tasks proves to be superior for stimuli that are cardinally rather than obliquely oriented (Appelle, 1972)—a basic perceptual phenomenon commonly referred to as the oblique effect (Balikou et al, 2015; Maloney & Clifford, 2015).…”
Section: Artwork Cardinality and The Oblique Effectmentioning
In three studies, we examine the effect of music album artwork on album market performance and music consumption. Based on the perceptual preference for visual stimuli with cardinal (orthogonal) over oblique (tilted) line/edge orientations (a phenomenon known as the “oblique effect”), albums with a predominance of cardinal line/edge orientations in their artwork should perform better than albums with more oblique artwork, as indicated by the albums' market performance and consumers' listening behavior. Study 1, using secondary data, shows that the cardinality of album artwork is a positive predictor of the cover's esthetic appeal and of market performance as evinced by its position in the US charts, expert ratings of the album, and the number of weeks the album remained in the US charts. Studies 2 and 3 use experiments to show that consumers listen longer to music when album artwork is relatively more cardinal than oblique. These studies also explore whether the effect is mediated by higher esthetic appreciation of cardinal (vs. oblique) album artwork in turn affecting song liking. Overall, these findings underscore the importance of visual preferences in packaging design for music consumption.
“…In psychology and perception science, the positive effect of cardinal versus oblique (stimulus) orientation on task performance is an established and robust finding (Appelle, 1972; Heeley et al, 1997; Lupón‐Bas, 2014). For both humans and nonhuman animals (ranging from primates to goldfish, see Balikou et al, 2015; Mackintosh & Sutherland, 1963; Nissen & McCulloch, 1937), execution of visual tasks proves to be superior for stimuli that are cardinally rather than obliquely oriented (Appelle, 1972)—a basic perceptual phenomenon commonly referred to as the oblique effect (Balikou et al, 2015; Maloney & Clifford, 2015).…”
Section: Artwork Cardinality and The Oblique Effectmentioning
In three studies, we examine the effect of music album artwork on album market performance and music consumption. Based on the perceptual preference for visual stimuli with cardinal (orthogonal) over oblique (tilted) line/edge orientations (a phenomenon known as the “oblique effect”), albums with a predominance of cardinal line/edge orientations in their artwork should perform better than albums with more oblique artwork, as indicated by the albums' market performance and consumers' listening behavior. Study 1, using secondary data, shows that the cardinality of album artwork is a positive predictor of the cover's esthetic appeal and of market performance as evinced by its position in the US charts, expert ratings of the album, and the number of weeks the album remained in the US charts. Studies 2 and 3 use experiments to show that consumers listen longer to music when album artwork is relatively more cardinal than oblique. These studies also explore whether the effect is mediated by higher esthetic appreciation of cardinal (vs. oblique) album artwork in turn affecting song liking. Overall, these findings underscore the importance of visual preferences in packaging design for music consumption.
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