Protection, conservation, and site-management planning are normally fi nanced and conducted on major archaeological sites only, where there are expectations for visitor access and economic returns. Many smaller sites with lesser visible remains are then virtually abandoned, despite the value of their physical remains and archaeological, historical, and scientifi c potential.A pilot project by Abu Dhabi Authority for Culture and Heritage (now Abu Dhabi Tourism and Culture Authority) was conducted at Rumeilah, an Iron Age site excavated over the past forty-fi ve years. The project consisted of a full-scale site-management planning process including documentation and assessment of the site conditions and of its administrative context to demonstrate the benefi ts of applying value and community-based sitemanagement planning processes to 'invisible' heritage. The process resulted in the development of a management plan which identifi es continued explorations at the site and in the involvement of local schools and universities the activities that will be able to sustain its long-term preservation.