New Ethics In The Grammar And Lexicon Of Russian Media

Abstract

The article examines the influence of the phenomenon of new ethics on the processes taking place in the Russian language. The author characterizes the concept "new ethics", examines the meanings of this term in the history of social thought and psychology, their relationship with the widely discussed phenomenon and with sociocultural processes that take place in different countries of the world. The article mentions the Neue Ethik women's rights movement and the new morality concept in defense of traditional Christian ethics. The key features connecting the new ethics in Russia with similar social transformations abroad are highlighted and characterized. Parallels are drawn between the concepts of cancelling or cancel culture in English-speaking countries and Russian new ethics. The author identifies several key points of influence of the concept under consideration on linguistic processes and analyzes them using the example of the existence of these manifestations in the language of the media, such as borrowing from the English language of a number of neologisms, the use of established elements of speech in meanings uncharacteristic for them in the past, and the spread of feminine nouns, similar to masculine ones, allowing a broader reflection of the role of women in speech. The article presents the results of corpus analysis of words, which appeared in the language in association with the phenomenon of new ethics. Their areas of use in the media space are described and considered, depending on the typological characteristics, thematic and ideological orientation of the publications.