New E-Commerce Model and Development Strategy of Fresh Food E-Commerce Platform Based on ReTech

Sun, Xi

doi:10.1051/e3sconf/202125101004

Cited by 3 publications

(3 citation statements)

References 13 publications

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“…The organic food types chosen in previous studies were fresh meat [9] and vegetables [17], which are difficult to store for long periods of time and transport over long distances. Hence, to buy vegetables people preferred the already mature and developed takeaway software, which delivers on the same day of purchase [31]. Or, people prefer direct offline purchases of these types of organic food [32].…”

Section: Current Online Consumption Of Organic Food and Research Ques...mentioning

confidence: 99%

Anchoring Effect and Influence of Knowledge on Consumers Willingness to Pay for Organic Food Online: An Online Experiment on Chinese Consumers of Organic Food

2023

AEMPS

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This study investigates how the anchoring effect affects peoples willingness to pay for organic food in an online purchasing environment.The aim of this study is to find out whether anchoring has an impact and how it affects peoples value perception of online organic food and, thus, their trust in and willingness to pay for organic food. Moreover, this study also aims to find out how knowledge of external reference prices of the same type of organic food provided by other online sellers moderates peoples willingness to pay when given a price anchor. This study uses an online survey to perform the experiment and uses quantitative analysis methods to validate the results. The study finds that anchoring does have an impact on peoples willingness to pay for organic food online, even when people face an exaggerated price provided by the online seller. Moreover, knowledge of external prices moderates peoples willingness to pay. People tend to adjust their willingness to pay towards the average level of external prices.

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Section: Current Online Consumption Of Organic Food and Research Ques...mentioning

confidence: 99%

Anchoring Effect and Influence of Knowledge on Consumers Willingness to Pay for Organic Food Online: An Online Experiment on Chinese Consumers of Organic Food

2023

AEMPS

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“…It is a process in which suppliers sell through ecommerce websites and then deliver to consumers by logistics companies. The O2O platform model takes advantage of the existing platform sales to increase the distribution service of fresh sales and achieve the purpose of fresh sales [19]. In other words, platforms do not produce fresh stock goods but provide delivery services for offline supermarkets and fresh vegetable stores, just like JD Home did.…”

Section: Figure 1 China Offline Avg Daily Consumption By Daymentioning

confidence: 99%

Research on Consumers’ purchase intention and marketing strategy of fresh online shopping platform

Xiong¹

2022

BCPBM

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Different from the high demand and utilization rate during the outbreak, as China enters the post-epidemic era, the growth of fresh e-commerce platforms slows down, and users begin to decline. Back-end marketing is an important aspect of influencing customers' purchase intention for platforms. Therefore, this study takes the influence of consumers' purchase intention in the post-epidemic era as the research object and adopts literature research and case study methods to analyze it. Factors related to consumers' purchase intention include the quality and price of fresh food, the system quality, and the service quality of e-commerce platforms. The reasons for consumers to stop using online platforms in the post-epidemic era include the opaque quality of fresh online shopping, relatively higher prices, concerns about the safety of online payment, and the difficulty of operating platforms. In this regard, the suggestions put forward in this study include improving the efficiency of commodity information transmission, optimizing commodity prices, and improving the service quality of the platform. It promotes the development of China's fresh e-commerce industry in the post-epidemic era and accelerates the transformation of traditional consumption mode to digital.

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“…Using CC technology to develop an agricultural product e-commerce cloud service platform, it is possible to more effectively solve the problem of information asymmetry in agricultural product transactions, increase sales, reduce transaction risks, and effectively assist enterprises in resolving the shortage of talents in the development of agricultural products e-commerce, as well as the high cost of construction and maintenance of the platform. Building an e-commerce platform for agricultural products on the CC platform is therefore quite important and plays an important role [7][8][9][10][11][12][13][14][15].…”

Section: Introductionmentioning

confidence: 99%

Research on the Operation of Agricultural Products E-Commerce Platform Based on Cloud Computing

Liu

2022

Mathematical Problems in Engineering

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As a large agricultural country, the three rural areas have always been one of the key areas of concern for national economic development. Among them, agricultural products finance is not only related to the development of agricultural economy, but also related to the poverty alleviation and wealth of thousands of farmers. With the rapid development of big data, cloud computing, blockchain, and other financial technologies, it will be important to build a new model of agricultural products supply chain finance and a special agricultural products O2O cloud service platform by relying on new technologies. Therefore, this paper conducts a study on the operation of agricultural products e-commerce platform based on cloud computing. This paper firstly introduces the advantages and key technologies of cloud computing. Secondly, this paper constructs the revenue models of e-merchants, farmers, and leading enterprises under insurance and risk-sharing modes and analyzes the optimal decisions of e-merchants, farmers, and leading enterprises under each mode and the influencing factors of the optimal decisions, so as to provide a new way of thinking for the construction of agricultural supply chain finance mode.

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New E-Commerce Model and Development Strategy of Fresh Food E-Commerce Platform Based on ReTech

Cited by 3 publications

References 13 publications

Anchoring Effect and Influence of Knowledge on Consumers Willingness to Pay for Organic Food Online: An Online Experiment on Chinese Consumers of Organic Food

Anchoring Effect and Influence of Knowledge on Consumers Willingness to Pay for Organic Food Online: An Online Experiment on Chinese Consumers of Organic Food

Research on Consumers’ purchase intention and marketing strategy of fresh online shopping platform

Research on the Operation of Agricultural Products E-Commerce Platform Based on Cloud Computing

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